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  1. Marketing process improvement isn’t just for the tough times

    the CRM system to approving a campaign. In white collar, professional jobs, processes are what hold ...

    Steven Cozens - 29/09/2021 - 09:55

  2. The must-have skills marketing teams need for automation success

    is that the industry is simultaneously experiencing a shortage of skilled professionals who understand how to use ...

    Tom Ryan - 28/09/2021 - 16:26

  3. How to use humour in your B2B content (and how not to)

    three principles to help you get it right. Ever since the pandemic broke the professional façade ... double for puns. No refrigeration professional is going to be impressed with your play on the word ...

    David McGuire - 20/09/2021 - 11:07

  4. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    be easier to unpack and uncover than in B2B. New motivational research specific to B2B and professional ... that cycling affords (“clean, professional imagery;” “cyclists looking attractive, going fast;” “a man ...

    Sue Mizera - 15/09/2021 - 11:07

  5. What do hybrid events actually look like in the future?

    Event Professional development Master- Executions & Campaigns As we shift into a 'new new ... want to see greater value. That’s all well and good, but how can events professionals ensure ...

    Kavita Singh - 19/08/2021 - 10:42

  6. Why you need to take the next step in your relationship (with HR)

    nuanced? For Andrew, it’s definitely much bigger than that. “Just hiring marketing professionals is just ...

    David Rowlands - 09/09/2021 - 08:59

  7. News: DMA creates career personality quiz on International Youth Day

    Professional development Master- Teams, Resourcing & D&I The Data & Marketing ... into an array of job types, with unique insights from current industry professionals – a first ...

    Kavita Singh - 26/08/2021 - 13:36

  8. 7 alliance partner marketing pitfalls you may not know (but should)

    Professional development Master- CX Leaders CX If you’ve been in alliance   partner  marketing ...

    Rod Griffith - 26/08/2021 - 10:42

  9. Ten tips for effective sales conversations

    Professional development Propositions Sales enablement 4 Download this now To help you make ...

    Jack Mann - 25/08/2021 - 10:51

  10. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    and marketing professionals found themselves front and centre of the global businesses stage as businesses ... professionals than ever before? Has PR’s value extended beyond just informing the sales pipeline? Well 85% of PR ... during the pandemic and fell into the lap of marketing and PR professionals alike. The manner in which ...

    Jamie Kightley - 04/06/2021 - 15:15

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