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  1. Here are some customer advocacy marketing strategies that actually work

    message that we care about our customers, not just our profits. If your demand generation and lead ... generation programmes are stalling and profits are stagnant, Customer Advocacy can be the lightning rod you ...

    Mercè Cozens - 01/06/2021 - 16:19

  2. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    disregard ROI altogether. Of course, you need to see profit and a return on investment from your customer ...

    Kavita Singh - 25/05/2021 - 10:10

  3. Why employee engagement is the critical driver for B2B market growth

    performance, higher sales volumes, and profitability. What many B2B businesses fail to realize, though, ...

    Udayan Bose - 17/05/2021 - 14:44

  4. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    those businesses that approach marketing as a profit center, not a cost center, boosting retention ... a downturn: the longer-term improvement in profitability is likely to  greatly outweigh the short-term ... demonstrated time and time again that history has favoured those businesses that approach marketing as a profit ...

    Ted Kohnen - 11/05/2021 - 20:32

  5. 5 ways to become a successful B2B seller in 2021

    of accommodation and food businesses indicating that both revenue and profits had decreased. There’s little doubt ... – within these groups – your organisation will make the most profit. You also might have written a number ... indicating that both revenue and profits had decreased. There’s little doubt that this affected spending ...

    Jim Preston - 08/02/2021 - 13:50

  6. Driving profit with purpose: How sustainability will help enable business growth

    the foundations for an increase in profits and sales. Sustainability drives this increase in revenue ... focused solely on profitability. For example, you will want to consider long-term investor outcomes ... business for good not just focused solely on profitability. Consumers can tell the difference. Focus ...

    Leeya Hendricks - 25/01/2021 - 16:24

  7. For a successful corporate culture, "Get the brand in their souls!"

    profitability, shareholder value, desired business outcomes. It is not only that a vibrant, engaging corporate ...

    Sue Mizera - 11/05/2021 - 17:06

  8. How to create a buzzworthy campaign with Paul Anderson

    General B2B marketing Strategy The Profit Hunter was all the buzz in 2019 and 2020. It walked away ... as the ‘Profit Hunter’. For most airlines the ‘Profit Hunters’ could fill an important role in their fleets ... answer was to paint the aircraft as the ‘Profit Hunters’ to create disruptive stand-out ...

    Kavita Singh - 02/02/2021 - 16:17

  9. How the pandemic has underlined the importance of brand purpose

    to be acting for profit alone, failing to protect their staff or prioritise key workers. Anger has been ... an example of companies seen to be acting for profit alone, failing to protect their staff or prioritise key ...

    Annabel Rake - 04/01/2021 - 14:37

  10. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    on a region, on people –your offering enables or facilitates. So, are your Promises (messages) maximally ...

    Sue Mizera - 13/04/2021 - 11:11


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