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  1. Awards case study: How Gravity Global and Embraer won 'Best use of digital techniques or technologies'

    Creative Digital The Embraer ‘Profit Hunter’ Tech Lion campaign by Gravity outperformed all other ... and the aircraft. Renaming the E190-E2 and E195-E2 (not memorable) as the ‘Profit Hunter’ reflected the proposition ... (most efficient/profitable) and the target market’s needs (profit) – something even more relevant ...

    David Rowlands - 26/11/2020 - 12:08

  2. The state of the agency marketplace

    that headcount is a good way to gauge the success, business and profitability of an agency. Ultimately, more ...

    David Rowlands - 19/02/2021 - 15:11

  3. Enterprise Drupal Solution – Everything You Need to Know!

    Drupal design, development, migration or maintenance. Meet Drupal ADA compliance standards, maximize ...

    Jack Mann - 18/01/2021 - 14:01

  4. Persona-based marketing makes ABM more ‘human’

    In business, for instance, this means 80% of your profits come from 20% of your sales. Now, apply this idea ... contract value because they’ll account for the majority of your profit. Now, take the Pareto Principle ...

    Eva Jackson - 01/02/2021 - 09:43

  5. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

    They often have to balance competing investments and overheads against the long-term view of profit ... and insight that ties marketing expenditure to profit.” DO: Bring in marketing operations to serve ... profit and, most importantly, cash flow when business performance declines, which means marketing ...

    Kavita Singh - 19/01/2021 - 11:27

  6. Here are our hive experts' 2021 predictions

    people will buy from or work for companies who see beyond profit and want to make a difference. The good ... in revenue or profit terms. Many teams will face changes to roles and structures as businesses look for ways ...

    Kavita Singh - 27/01/2021 - 10:48

  7. What’s the point?! The importance of brand purpose

    They are also prepared to call-out businesses who put profit above their stated purpose and serving people. B2B ...

    David Rowlands - 27/01/2021 - 09:22

  8. Can AI take your business performance to a new level?

    to the business strategy (strategic alignment)? What is the positive value impact for customers and/or profitable ...

    David Rowlands - 21/01/2021 - 14:26

  9. The 4 brand superpowers for the ultimate customer buying journey

    important purchase driver across many categories. This includes performance metrics such as profitability ... metrics such as profitability, revenue and productivity. However, it’s an area that many brands struggle ...

    Kavita Singh - 14/01/2021 - 16:16

  10. Why creating a successful account-based marketing programme is more important than ever

    with minimal work.  Higher profits When there are fewer clients to cooperate with, companies can focus more ...

    Sam Bocetta - 12/10/2020 - 14:36

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