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  1. Know where you are with Porter’s 5 Forces

    competitive advantage and high profit margins. Another business with strong rivals, commoditised products, ... competitive advantage and low profit margins. Lift your head up and look around We all know what it’s like ... a significant competitive advantage and high profit margins. Another business with strong rivals, commoditised ...

    Mercè Cozens - 07/12/2020 - 11:30

  2. Exploiting data to deliver customer value

    potentially increasing a business' profitability by 75%, it’s clear why improving customer experience ... increase in customer retention potentially increasing a business' profitability by 75%, it’s clear why ...

    Sam Holding - 17/08/2020 - 22:04 - 1 comment

  3. Why your B2B cold email isn’t converting: problems and solutions

    profit! Yet, marketers do not recommend using shortened links within emails. The email provider needs ...

    Helen Holovach - 16/12/2020 - 16:19

  4. Who won big at the B2B Marketing Awards 2020? Check out all the winners here!

    for its ‘The profit hunter’ campaign for Embraer and its ‘Superhuman’ campaign for MAN Truck & Bus UK. ... or technologies:  ‘The profit hunter’ by Gravity Global Category 7: Best use of social media or influencer ...

    Kavita Singh - 27/11/2020 - 13:42

  5. Awards case study: Find out how Auto Trader won the award for best customer engagement initiative

    a strategy to help both Auto Trader customers and themselves get back to profit as soon as it was safe to do ... Trader's customers and themselves get back to profit, responsibly. Brand objectives:  Build brand sentiment  Improve ... customers and ourselves get back to profit as soon as it was safe to do so.  Objectives of the campaign Two ...

    Kavita Singh - 26/11/2020 - 11:52

  6. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    platforms profit via disruption. They are an existential threat to the local restaurant trade, just ... platforms find it difficult to make sustainable profits. The problem was exacerbated by lockdown, which ...

    David Rowlands - 26/11/2020 - 16:23

  7. Winners case studies

    or technologies ‘The profit hunter’ by Gravity Global Check out the case study Category 7: Best use of social ...

    Jason Taylor - 25/11/2020 - 17:58

  8. The Big Book of SaaS: A Guide to B2B SaaS Growth

    sustainable, long term, profitable growth. Gripped interviewed some of the UK's most insightful founders ...

    Jack Mann - 17/11/2020 - 21:58

  9. Awards case study: Find out how Infinite Global nabbed the award for PR agency of the year

    to £2.14m – its second consecutive year of double-digit growth  Achieving 21% profit margin  Increasing ...

    Kavita Singh - 26/11/2020 - 15:20

  10. Awards case study: Find out who won for best employee engagement programme

    crisis. This resulted in revenue contraction being stemmed to half of forecast  Year-on-year profitability ...

    Kavita Singh - 26/11/2020 - 14:42

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