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  1. Do B2B brands need purpose anyway?

    around the world, the idea of making profit at almost any cost is no longer universally tolerated. ... than just profit. Brand purpose can be a powerful unifying force, bringing together employees, ... of the environmental cost of consumption and of the economic disparities around the world, the idea of making profit ...

    Allister Frost - 07/09/2020 - 14:11

  2. News: B2B Marketing Awards 2020 shortlist announced! Who’s made the cut this year?

    ‘The Profit Hunter’ campaign, have certainly made a big noise in the industry and are shortlisted ...

    David Rowlands - 04/09/2020 - 11:43

  3. From visitor to loyal customer: how to attract, convert and retain your customers in four steps due to inbound marketing.

    the ROI (profitability, return on investment) of your marketing actions. In the context of inbound, ...

    John Hughes - 07/09/2020 - 11:44

  4. Countdown to Christmas: Get Ready Now for Your Most Profitable Christmas Ever

    blog/posts/2014/11/18/countdown-christmas-get-ready-now-your-most-profitable-christmas-ever The Christmas rush is crucial to the success of ecommerce retailers – follow these instructions ... to accumulate the social proof necessary for a profitable Christmas – and to reduce the cost of PPC campaigns, ... collected, you need to maximize their value. Online christmas shopping has increased in the last few years ...

    Jan Vels Jensen - 18/11/2014 - 12:15

  5. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    strategy is right, it is timeless. Getting started You know if your communications are maximal ...

    Sue Mizera - 11/08/2020 - 13:35

  6. B2B marketers know why to use storytelling; let’s talk about when and how

    to tell Sometimes the most profitable stories aren’t the ones you tell about yourself – they’re the ones ... brand’s most compelling stories – and the ones that drive profitable business – aren’t really about you ...

    David McGuire - 28/07/2020 - 11:50

  7. Online order errors cause B2B profits to fall

    General B2B marketing More than four-fifths – 81% – of B2B businesses have lost profit due ... affect profitability. Some 84% said errors had a negative impact on efficiency, and a further 81% has experienced ... the same with productivity. The poll found 44% reported their profitability, sales, productivity, ...

    Molly Raycraft - 24/05/2019 - 11:52

  8. Ignite USA 2020 session: Mastering your segmentation strategy

    it matters most – your website See how leading B2B organizations are maximizing marketing performance ...

    Jack Mann - 19/05/2020 - 14:59

  9. 3 pricing strategies that can help you improve your top and bottom lines

    Per Hour, poses a question: How should B2B marketers price their services for more sales and profit ... client, and the salesforce tends to give discounts that are less profitable for the company just to close ... to increase sales and profitability. According to an analysis by Bain & Co., every 1% improvement ...

    Anthony Bergs - 03/11/2016 - 18:08

  10. Awards case study: Find out why Twogether scooped the B2B Marketing communications agency of the year award for 2019

    profit margin increase of 565% and took home the Marketing communications agency of the year award ... marketing and channel communications – all helping to increase the agency’s net profit margin by a stunning ... and stability  565% growth in net profit margin 123% increase in gross margin 57% increase in revenue 24.5% ...

    Kavita Singh - 28/11/2019 - 11:48

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