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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... Ladder. While different terms are used, nonetheless, it is clear: Control and performance (Values Ladder) ... control, power and surety of performance. What a great time to be a CMO! We are calling the marriage ...

    Sue Mizera - 19/11/2021 - 09:34

  2. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and disruptive factors that exist far beyond the CMO’s control. However, as an industry, we’re getting closer ...

    Daniela fernandes - 23/11/2021 - 15:20

  3. The data and science you need to know when approaching ABM email marketing

    signals going on inside us that we can’t control,” Tim reminds us. Providing subconscious, reliable data ... entire email: people tend to skim, missing key points. Video format “controls people’s focus and guides ... counterpart in every measure in a real-world, controlled field trial. “You might want to reconsider ...

    David Rowlands - 16/11/2021 - 09:39

  4. Unconventional ways of getting customer insight

    reviews might seem difficult to control because, for the most part, they’re out of your hands. But it’s ...

    Kate Cox - 15/11/2021 - 09:25

  5. Four tips and tricks to think differently about content management and improve digital experiences

    controls, will ensure agencies consistently adhere to the brand, tone-of-voice and style guidelines when ...

    Kieron McCann - 10/11/2021 - 14:59

  6. How to approach your ABX strategy

    marketing programs and sales outreach. Segment the data to create account lists in multiple ways and measure ... the success of your programs that shows how they are helping to move accounts through the funnel and see what ...

    David Rowlands - 10/11/2021 - 10:57

  7. Universal identity resolution is a myth. It’s also a bad idea

    to give up control of those customers. Even if you do manage to surpass those hurdles, how can ... Second, a distributed identity model puts the identity asset firmly within the control of the data owner. ...

    Ray Kingman - 05/11/2021 - 09:31

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    is controlled by IT,” Dayle says. “As we know, IT pros are inundated with requests from all lines ... the cloud enables. You still have that security and control [that you have with on-premises data storage], ...

    David Rowlands - 04/11/2021 - 11:22

  9. Driving growth through CX

    of the business interact with customers, knowledge-sharing programs can be an effective way to remove departmental ...

    James Frampton - 01/11/2021 - 10:02

  10. Approaching a new CMO role: An interview with Eric Schou

    Program. These moves were made to support a major strategic shift to a 100% channel model. Investing ...

    Anonymous (not verified) - 26/10/2021 - 11:28


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