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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    more empowered choices, decisions and programs. E.g., Literally unmasking your customers’ ... developments and programs—from product (re-)designs to social media messages to events and online communities— ... empowers customers’ self-motivation and self-determination.  The new normal:  All developments, programs ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to approach your ABX strategy

    marketing programs and sales outreach. Segment the data to create account lists in multiple ways and measure ... the success of your programs that shows how they are helping to move accounts through the funnel and see what ...

    David Rowlands - 10/11/2021 - 10:57

  3. Driving growth through CX

    of the business interact with customers, knowledge-sharing programs can be an effective way to remove departmental ...

    James Frampton - 01/11/2021 - 10:02

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