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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    more empowered choices, decisions and programs. E.g., Literally unmasking your customers’ ... developments and programs—from product (re-)designs to social media messages to events and online communities— ... empowers customers’ self-motivation and self-determination.  The new normal:  All developments, programs ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to approach your ABX strategy

    marketing programs and sales outreach. Segment the data to create account lists in multiple ways and measure ... the success of your programs that shows how they are helping to move accounts through the funnel and see what ...

    David Rowlands - 10/11/2021 - 10:57

  3. Driving growth through CX

    of the business interact with customers, knowledge-sharing programs can be an effective way to remove departmental ...

    James Frampton - 01/11/2021 - 10:02

  4. Approaching a new CMO role: An interview with Eric Schou

    Program. These moves were made to support a major strategic shift to a 100% channel model. Investing ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    programs (brand, social media messages, events, and activations) and every single brand touchpoint ...

    Sue Mizera - 13/10/2021 - 09:49

  6. How to develop more effective alliance partner sales tools

    might include customer retention sales playbooks, upgrade program offers (guides or videos); customer ... loyalty programs and promotions; customer conferences; user groups, special interest groups, or other ...

    Rod Griffith - 06/10/2021 - 12:01

  7. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    social selling program (SSP). This corporate owned and supported Instagram program allows Brookfield’s ... – specifically, a social selling program – as an appropriate conduit to reach these brands. Brookfield created ... This is the only platform utilised for the program as it was identified as the optimal space to connect with small ...

    David Rowlands - 02/06/2021 - 15:34

  8. It’s easy to judge, right?

    Kennet, customer engagement & reference programs director at Blue Prism Rachel Hinde-Harris, head ...

    Matt Garisch - 15/09/2021 - 09:41

  9. How to Quickly Launch a Partner Program that Scales to Drive Revenue

    Master- Growth   Click below to watch now! Sendoso Master- Growth ...

    matilda.sharpe_... - 07/06/2021 - 16:45

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    more empowered choices, decisions and programs. E.g., Literally unmasking your customers’ ... developments and programs—from product (re-)designs to social media messages to events and online communities— ...

    Sue Mizera - 10/08/2021 - 16:22

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