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  1. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    Number of C-Level execs that engage with the program  Minutes of engagement from those people  Marketing ... CXO Focus is a global C-Level program like no other, targeting around 20,000 CIOs, CTOs, CDOs, CFOs ... Masterclass: Exclusive, invitation-only classes – learn how ...

    Kavita Singh - 02/06/2021 - 11:31

  2. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    commercially impactful ABM programs that drive such needle-shifting results.  Agent3 approached ... successful ABM program, the success of this campaign would be dependent upon achieving the right blend ... and would encourage engagement Technology: an integrated digital targeting program was run to ensure Splunk ...

    Kavita Singh - 02/06/2021 - 12:29

  3. Overcoming the growing mental health crisis in marketing

    mentorship programs have been shown to improve retention and employee engagement. I know I would ... formalized mentorship programs  have been shown  to improve retention and employee engagement. I know I would ...

    Paige O'Neill - 02/06/2021 - 14:04

  4. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    internship program that provides not only college-aged students opportunities for work; they also offer ... courses at and are involved with the graduate programs at Stanford University, Columbia University, ...

    Kavita Singh - 02/06/2021 - 11:24

  5. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

    ambitious outbound account-based marketing program, targeting over 10,000 decision makers across three core ...

    Kavita Singh - 02/06/2021 - 10:59

  6. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    with the Smartport video, promoted by an Eloqua Email nurture program. This was augmented by sponsored LinkedIn ...

    Kavita Singh - 02/06/2021 - 10:43

  7. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    to reinvigorate Gibco’s Education and Cell Culture Heroes programs – both built to help train and recognise ...

    David Rowlands - 02/06/2021 - 10:06

  8. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    with colleagues, engage in office banter and have random conversations about television programs or sports events ...

    Iain Halpin - 01/06/2021 - 14:07

  9. Why employee engagement is the critical driver for B2B market growth

    engagement into their core programs. Employee activists are more than just engaged employees. ... advocacy. Employee advocacy programs drive huge impacts in the digital marketing community. According ... recognition after adding or bolstering such programs. Marketers should encourage social media backing Over ...

    Udayan Bose - 17/05/2021 - 14:44

  10. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

    Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B ... a leader in account-based programs to being the definitive leader in B2B go-to-market.” ...

    Kavita Singh - 05/05/2021 - 16:00


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