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  1. Are you ready for marketing operations?

    a vision for how it should work. Knowing programs are running smoothly, maximising the available technology ... and executing demand generation programs, including outbound, digital and social activity would be crucial. Look ...

    Kavita Singh - 25/02/2020 - 14:10

  2. How to: Establish successful MAP governance

    an efficient governance process can keep your marketing automation program running smoothly Whether you implemented ... governance process for your marketing automation program (MAP). 1. Think how, not who Your system will have ... in the system, but every user should start from the same place. Your company needs a training program that trains ...

    Tequia Burt - 03/11/2016 - 16:39

  3. Do you really know your customers? The unparalleled value of genuine customer insights

    senior management, new marketing programs, faster speed to market, providing new online selling ...

    Sue Mizera - 06/03/2020 - 10:34

  4. How to: Embark on a virtual event project

    event program​ Thinking about a virtual user conference? Or maybe a virtual product launch, roadshow ... everyone on the same page will make it much more likely that you will be able to execute a program ... event.  If it’s your first program, I don’t want to scare you, but your team should probably include ...

    Lisa Farrell - 01/08/2016 - 21:47

  5. 6sense announces Series C funding with $40 million

    companies of all sizes build and scale account based programs, uncover new opportunities, and efficiently ...

    Kavita Singh - 29/01/2020 - 12:29

  6. Perfecting your B2B CX strategy in 2020

    of their organisations, using the CEO to champion a culture of customer obsession. Far too often CX programs wind up being ...

    Yusdi Santoso - 05/02/2020 - 11:59

  7. Making B2B performance marketing work for you

    user Blog Performance marketing is a pretty comprehensive term. It refers to advertising programs ... its success accurately. Start Running an Affiliate Program You can begin taking advantage ... Don't Just Rely on Click-Through Ads As a business, affiliate programs are a great way to advertise your ...

    Barry Saunders - 12/11/2015 - 09:12

  8. Preparing your account based marketing pilot for take off

    could apply within their organizations. The answer for most is to run a pilot program – a proving ground ...

    Paul Snell - 25/10/2019 - 15:38

  9. Marketing Return on Investment: A Panel Discussion

    Smeal College of Business Executive MBA program and fellow Brand and Marketing Integration Coaches ... development and outbound communications programs. When he's actually in the office and not traveling ... of the business. This is because a strategically-centered marketing program must tie both upstream marketing ...

    Rob Wolfe - 03/04/2012 - 20:48

  10. Infographic: The 5 most frequent account based marketing pilot errors

    program. While it’s important to hold these in mind, they shouldn’t be the focus of your pilot. If you ...

    Paul Snell - 12/11/2019 - 09:45


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