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1. How successful is radio in targeting B2B?

   in lead volumes as the pandemic progressed into April and May. The company therefore needed an awareness ... progressed into April and May. The company therefore needed an awareness and education medium that could ...

   Kate Cox - 08/02/2021 - 11:41

2. News: The UK agency marketplace’s ‘rising stars’ revealed

   progression over the years, but it will certainly be interesting to see who makes the cut next year, ...

   David Rowlands - 02/03/2021 - 16:19

3. The Big Book of SaaS: A Guide to B2B SaaS Growth

   progress and success. Gripped interviewed some of the UK's most insightful SaaS and Tech founders ...

   Jack Mann - 17/11/2020 - 21:58

4. The Leaders Forum 2020 on-demand

   at the event we launched our Leaders report 2020? Benchmark your organisation’s B2B marketing maturity progress ...

   Jason Taylor - 17/09/2020 - 14:22

5. An interview with Susanna Kempe, our new chairwoman

   of B2B marketing, and how have you progressed to where you are today? I didn’t know what I wanted to do ... that has happened in 2020, it feels like we’re on the cusp of real progress. The B2B Marketing community ...

   David Rowlands - 22/12/2020 - 11:50

6. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

   Gibco’s customers critically need in today’s complex and uncertain landscape.  Scientific progress stems ...

   David Rowlands - 02/06/2021 - 10:06

7. What gets measured gets done- and funded

   and need- to get it right, but progress can be frustrating.  Because measurement is hard.  And while I’m ... and show progress against the key business goals set out. It’s time to wake up to the measurement challenge ... issue: marketers want- and need- to get it right, but progress can be frustrating.  Because measurement ...

   Dan Sands - 26/10/2020 - 11:24

8. How to make the recruitment process more inclusive

   candidates fairly, and measure inclusion progress. The last update with the technology allows applicant names ... which aims to mitigate bias, evaluate candidates fairly, and measure inclusion progress. The last update ...

   Kavita Singh - 02/02/2021 - 11:44

9. The state of sales enablement in B2B marketing

   General B2B marketing We fielded a series of questions to assess the progress or maturity of sales ... This is not necessarily sellers resisting technology progress – many of them even have their own digital tools for SE ... programme. Buy our report now! We fielded a series of questions to assess the progress or maturity of SE ...

   Kavita Singh - 29/07/2020 - 10:50

10. Life in the role of marketing operations

    shares what it is like to be in the burgeoning role of marketing ops, a new function many progressive ... [advertising] as a solution for SMEs and local organisations. As I progressed and implemented new tech to help, ... progressive marketing departments are exploring. How would you describe what you do?  I have two roles ...

    Kavita Singh - 09/03/2020 - 11:51 - 1 comment

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