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  1. The B2B Marketing Awards 2021: Check out who won big

    of the giants of B2B? Access the full case studies on Propolis to learn specific details about award-winning ... year’s B2B Marketing Awards! Want to read the full case studies and get access to more exclusive content? ...

    David Rowlands - 01/12/2021 - 16:29

  2. News: Annual study reveals rising stars in the marketing multiverse

    However, the study reveals MET scores have fallen across 65% of industries. Industries with the biggest ...

    David Rowlands - 30/11/2021 - 16:21

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    tuned for more work in progress, including a B2B case study that will illustrate how all this will come ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Why SMBs are looking for guidance and support from B2SB marketers

    are critical. In fact, recent studies show consumers will pay a premium for better experiences more than better ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. How to realise the full potential of sustainability marketing

    backs this up, including a 2020 study from Catalonia University which showed a strong and growing link ... according to a 2021 study by Barkley and Jefferies.  Many marketers also lack the skills to help ... informational, not promotional. If you include a call to action, it should benefit society, not your company. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  6. B2B Marketing Awards 2021: Check out the winners here!

    from industry leading marketers, and access our best content- get access to the full case studies. Join ... to access the full case studies and learn how the giants of B2B have won big- it could be you on stage ...

    Daniela fernandes - 26/11/2021 - 12:11

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    marketplace. 7. Case studies Where the narrative and the production of case studies normally exist in-house, ... they still count as UGC. Case studies track the client journey from start to finish and show prospective ... a prospective client looking to get virtual phone number or voicemail services, then a case study demonstrating ...

    John Allen - 17/11/2021 - 08:39

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    or more of the same? Case study: Motivational Marketing in action and how to achieve it Applications ... In this blog, we look at a mini-case study of 'motivational marketing in action': Bespoke research we ... of the research had to do with the research itself. Effectively, it is a study of a study. We wanted to determine ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    as they always do? We are in the “era of relevance” – the age of “make it personal to me.” A 2018 US study showed ...

    David Rowlands - 19/11/2021 - 10:26

  10. The data and science you need to know when approaching ABM email marketing

    assets, presentations and conversations using behavioural outcome-based questions. Brain studies: “We ... are actually very unique in the B2B world in that we have our own brain study lab,” Tim states. “We use EEG, ... ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

    David Rowlands - 16/11/2021 - 09:39


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