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  1. The tautology of marketing operations job titles

    in relation to marketing seems a little old fashioned or redolent of old-school media agencies. I remember ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    many B2B companies actually see their brands in this way, and build them in this fashion, is debatable, ...

    Sue Mizera - 01/12/2021 - 10:47

  3. How to approach your ABX strategy

    to integrate: “without that proper data foundation, you’re unable to align as a sales and marketing team ... with that proper view of the account,” she continues. This therefore makes it more difficult to recognise what ...

    David Rowlands - 10/11/2021 - 10:57

  4. Universal identity resolution is a myth. It’s also a bad idea

    (and only the data owner) to manage the data in a proper, identity-safe manner. Distributed identity ...

    Ray Kingman - 05/11/2021 - 09:31

  5. Agile marketing can be your enabler of opportunity

    support functions focus on completing a series of tasks in an orderly fashion, agile marketing breaks all ...

    Steven Cozens - 12/10/2021 - 10:45

  6. Beyond the press release: exploring the power of modern PR

    (and properly integrated) marketing strategy. The trick is to build up and out from the foundations ... you can do to give you a better chance of being heard is to properly prepare before you pitch. While ... bang, whizz these days. But this underrated comms tool remains central to any great (and properly ...

    Emma Crofts - 23/07/2021 - 14:19

  7. 4 product launch failures and what we can learn from them

    didn’t actually need or want the product. Google neglected to properly research and define ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  8. What’s the difference between content aggregation versus content curation and content writing?

    says: “So it’s kind of like a fashion analogy, it’s like writing is a tailor or seamstress making ... a fashion analogy, it’s like writing is a tailor or seamstress making the actual thing, aggregating ...

    Kavita Singh - 22/07/2021 - 10:42

  9. Can you outsource your sales team?

    to attend to opportunities post proper qualification screening and establish the critical buying signals, ... post proper qualification screening and establish the critical buying signals, including ...

    Satish Sadasivan - 28/06/2021 - 13:50

  10. An inside look at Ignite USA and the post-Covid event economy

    we all adapt to the new trend of networking and learning in person.  But for you old fashioned types, ... in person.  But for you old fashioned types, you can also attend online!    For more highlights ...

    William Furlong - 15/06/2021 - 15:40

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