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  1. How to realise the full potential of sustainability marketing

    sustainability brings to business. As well as protecting societies and natural resources, a joined-up ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Universal identity resolution is a myth. It’s also a bad idea

    While a distributed identity model is protecting that asset, it is also making attribution easier ...

    Ray Kingman - 05/11/2021 - 09:31

  3. B2B Marketing privacy policy

    of your statutory rights. info@b2bmarketing.net +44 (0)207 014 4920 UK Head office: The Data Protection ... Data Protection Authority You have the right to raise a concern or lodge a complaint with a supervisory ... personal information, access to your data is password protected. It is your responsibility to keep your ...

    a12admin a12 - 30/09/2021 - 16:14

  4. News: Kingpin and The Marketing Practice join forces

    – we can do so much more together, whilst protecting our strong combined culture and focus.”  The B2B ...

    David Rowlands - 09/09/2021 - 10:52

  5. The death of third-party cookies

    Experts Tony Lamb and Robert Norum joined Julia Porter, data protection expert, for a B2B Marketing ... Julia encourages marketers to investigate them, she also advises to make sure you do a data protection ... DPIA: https://gdpr.eu/data-protection-impact-assessment-template/ Here’s a checklist you can start ...

    Kavita Singh - 23/06/2021 - 12:08

  6. Ignite London 2021 Session: What is First-Party Data & Why is it Critical to Successful Demand Gen in 2021?

    on a subscriber-based framework. Google talks about a cookie-less future. Governments talk about data protection ... qualified leads, drive growth, and simultaneously protect users? Join Bhavesh & Anola for an insightful ...

    Jack Mann - 05/07/2021 - 12:08

  7. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    Corporation (WEDC). It was a statewide, multi-phased public information campaign designed to help protect ...

    David Rowlands - 02/06/2021 - 14:20

  8. Ignite London 2021 Session: ABM as a business communications strategy

    goal of protecting or winning a strategic account (or set of accounts within a sector). ABM ... messaging and media activity can align around a single goal of protecting or winning a strategic account (or ... around a single goal of protecting or winning a strategic account (or set of accounts within a sector). ...

    Jack Mann - 05/07/2021 - 12:10

  9. Why branding and martech should become BFFs!

    they cannot be copied; they are legally protected with trademarks –as Coke’s red, the bottle and the font. ...

    Sue Mizera - 13/07/2021 - 13:03

  10. 3 tips for using intent data for ABM

    Insight and Intelligence, Tony Lamb, and partner at Data Protection Network Associates, Julia Porter, ... not relaxing them. And, in any event, GDPR is not a stick to beat you with – it’s about protecting human ... Strategy, Insight and Intelligence, Tony Lamb,  and partner at Data Protection Network ...

    Kavita Singh - 29/04/2021 - 11:19

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