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  1. Roundtable: Budget protection

    Register for the roundtable taking place  Thursday, August 6, 2020- 9:30am to 11:00am   Zoom virtual session Your personal data: The data we collect here will be used to manage your roundtable booking, and provide you with useful and relevant sources of B ...

    Jason Taylor - 13/07/2020 - 16:09

  2. Budget protection strategies – how to safeguard marketing spend amidst corporate cost-cutting

    Budget protection strategies – how to safeguard marketing spend amidst corporate cost-cutting ... what strategies can B2B marketing leaders adopt to safeguard and protect budgets as much as possible?  ...

    Jason Taylor - 02/07/2020 - 15:28

  3. Register for the Budget protection strategies roundtable

    Your personal data: The data we collect here will be used to manage your roundtable booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with SDL who are sponsoring this roundtable. For more inf ...

    Jason Taylor - 02/07/2020 - 15:20

  4. B2B Marketing Leaders Round Table: Has your marketing budget suffered a blow?

    protection strategies for marketing budgets. And it was such a useful discussion, I thought it worth passing ... one – protection strategies for marketing budgets. And it was such a useful discussion, I thought ...

    Maria Cameron - 21/08/2020 - 10:08 - 1 comment

  5. Propolis

    An aromatic glue-like substance produced by honeybees to protect the hive.   We are creating a home for B2B ...

    scotty - 04/12/2020 - 13:10

  6. Awards case study: Find out how Auto Trader won the award for best customer engagement initiative

    by a four-stage plan: Protect: Turn panic into focus. Recognise the emotional turmoil its customers were going ... trends to help us plan the most appropriate tactics for each stage.  March – April (protect) Focused ... for a 1:1 consultation, worth a combined £736,000 of revenue to be protected and increased.  Blog generated ...

    Kavita Singh - 26/11/2020 - 11:52

  7. Award case study: Find out how PwC managed to win marketing team of the year

    the team against a new set of immediate priorities Outcome: Protecting jobs and salaries whilst supporting ... to COVID-19: PwC puts its people first, prioritising the protection of all jobs and salaries with no-one ...

    Kavita Singh - 26/11/2020 - 15:16

  8. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    globally in the B2B channel. Lenovo is heavily dependent on this channel to win/protect market share ... dependent on this channel to win/protect market share as around 90% of its server/storage product sales stem ...

    Kavita Singh - 26/11/2020 - 14:34

  9. Awards case study: Digital Radish and Veeam win gold for 'Best sales enablement initiative'

    amount of complex data within these large companies is difficult to move, protect and to replicate. ...

    David Rowlands - 26/11/2020 - 11:19

  10. So, it’s war. How to arm and protect your business

    are focussed on protecting their family’s wellbeing, their livelihood and sustaining business operations. But, ... and there’s little we can do but try and protect ourselves. Many become crippled with anxiety. “Anticipatory ... focus on protection rather than acquisition.  This means safeguarding existing relationships by wrapping ...

    Andy Bacon F IDM - 31/03/2020 - 14:30

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