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  1. Super-charged lead generation: How to drive more ROI from your enquiries

    to instantly ask questions. They may not be committed enough to call or email, but live chat provides ... could provide a proactive message on a blog article that drives conversions.  In summary, if you have ...

    Kate Cox - 26/04/2022 - 09:01

  2. About Propolis membership

    and support As a marketing leader, Propolis provides rocket-fuel for creating and honing your marketing ...

    scotty - 11/05/2022 - 13:14

  3. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

    to integrate IAS media quality measurements into their wider reporting, providing them with the transparency ...

    David Rowlands - 27/04/2022 - 17:07

  4. How to implement inclusive email signatures in the workplace

    management solution. This makes it easy to tailor contact information quickly, guaranteeing it’s correct ...

    Maria Dahlquist... - 11/02/2022 - 08:59

  5. The Modern Marketer’s Guide to Orchestration

    that prevent them from orchestrating campaigns easily. This ebook provides you with: Tips for every stage ...

    Daniela fernandes - 11/04/2022 - 15:01

  6. How to design more accessible emails

    choose to use a custom font, provide a fallback font with a similar X-height. Avoid heavy text blocks ... text provides context to an image or GIF – which is especially helpful when web clients disable images ... with disabilities use screen readers to access their emails. ALT text enables screen readers to provide a seamless ...

    Elliot Ross - 12/04/2022 - 10:53

  7. The workplace has changed for good. This is what you need to know to keep your team happy

    employees and provide a great employee experience. Active management is going to be crucial if they want ...

    Steve Atkins - 26/04/2022 - 13:25

  8. News: Monthly roundup of new hires in B2B

    technology provider welcomes Paul as CMO to propel their brand profile and support global roll out ...

    David Rowlands - 29/04/2022 - 14:44

  9. The Great Customer Resignation: Is AI the key to holding onto your customers?

    saying they will change providers. To put it bluntly, sales and marketing leaders are failing to realise ... by eliminating busy work and providing the necessary tools to engage with customers and give them the seamless ... real-time customer view is the foundation for creating a strong CX (and pipeline!). Data provides ...

    David Rowlands - 14/04/2022 - 08:18

  10. Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide

    we’re able to provide a status quo of where B2B marketers are at in their martech and marketing ... operations maturity, and provide guidance as to the next steps you could be taking. This report ...

    Daniela fernandes - 23/03/2022 - 10:04


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