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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    Raising expectations for commerce experiences The ease and convenience provided by leading marketplaces ... excel, they are increasingly favoured by B2B buyers as places to provide purchase inspiration ... audience and provide a ready-made, streamlined buying experience, they do this at the cost of vendor margin ...

    Kieron McCann - 24/10/2022 - 09:46

  2. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    afternoon aside for training and providing recognition/celebration of achievements wherever possible. ... there is a cloud. Membership of Propolis provides marketing leaders and CMOs with access to monthly roundtables, ...

    Joel Harrison - 20/10/2022 - 12:17

  3. Five ways you can ensure your prototype gets you big time investment

    work of Jake Knap p, which provides the foundation of Google’s working process for product ...

    Martin Brierley - 29/09/2022 - 10:24

  4. Senior market researcher

    that remains as strong and clear today: to provide marketers at business brands with the tools, insight ... quantitative data. Assist in briefing, setting up and conducting qualitative interviews, to help provide a more ... etc) that provides our members with actionable steps they can take to improve their marketing. ...

    Jennie Barrick - 21/09/2022 - 13:07

  5. Media & Training Marketing Executive

    the support to help you meet your objectives. We are leading providers of conferences and training courses ... is to provide marketers with fresh, fundamental information and experience that maximises business performance. ...

    Jennie Barrick - 21/09/2022 - 13:14

  6. Senior marketing executive

    in 2004, B2B Marketing is the leading global resource for B2B marketers. Our mission is to provide ...

    Jennie Barrick - 21/09/2022 - 12:38

  7. Editor

    and clear today: to provide marketers at business brands with the tools, insight and inspiration they need ...

    Jennie Barrick - 21/09/2022 - 13:09

  8. Analyst

    today: to provide marketers at business brands with the tools, insight and inspiration they need to grow ...

    Jennie Barrick - 21/09/2022 - 13:08

  9. Why the moon landing began with good branding

    explain this? Promises: What do you guarantee your audiences and why should they believe you? Three ... to this model NASA’s Octagon, adapted from the president’s inspiring, eloquent speech, provides a focus ...

    Sue Mizera - 03/08/2022 - 09:59

  10. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    Ultimately, this data can provide insights across the entire organisation – be it sales, marketing, ... or service. Data can provide throughout the buyer journey by supporting everything from nurturing prospects ... and accuracy, and ultimately fails to provide a single source of truth. RevOps can play a pivotal role ...

    Susan McKay - 12/09/2022 - 08:36

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