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  1. News: Expandi achieves asset purchase of Cyance

    intent-data provider capable of delivering data based on local media and language, Cyance was the ideal ... for a while; consolidation in the vast martech universe. With nearly 10,000 providers, it's highly likely ...

    David Rowlands - 13/09/2022 - 08:44

  2. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    the breadth of the region.  Rombii will provide further capabilities to The Marketing Practice in media, data, ... for providing a truly global end-to-end offering for its clients. Rombii’s founder Sam Howell and its managing ... capability while maintaining a focus on providing strong client service at a local level and in native ...

    David Rowlands - 08/09/2022 - 09:00

  3. How to unlock green growth

    thinking beyond the short-term and the current portfolio of products, as providing wider services related ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  4. How marketers can achieve personalisation without third-party data

    GDPR provided requirements are adhered to. But if Google Analytics is anything to go by, this may ... for marketers to begin using product data to collect behavioural information about their customers, providing ... users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

    Adam Greco - 05/09/2022 - 16:24

  5. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

    in the form below to register your interest and be included in the 2023 definitive ranking. Provide ... offers) from B2B Marketing at the phone number provided on the subscription form. Consent ...

    Daniela fernandes - 31/08/2022 - 11:32

  6. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    this through their Commerce Platform, providing businesses of all sizes with customisation options “built ... in growing their business and is tailored to specific business sizes, life stages and ambitions. 4. Provide ... The contract guaranteed farmers a buyer once their organic transition was complete, removing the biggest ...

    Jonathan Turner - 20/07/2022 - 09:29

  7. Events are the catalyst to your customer journey: An interview with JR Sherman

    play such an integral role in deepening the relationship throughout the customer journey and providing ...

    David Rowlands - 08/09/2022 - 09:34

  8. The importance of brand personality in B2B – and how to find yours

    Immediately it provides the basis for tone and manner in communications; company values and internal corporate ... differentiation, thus providing essential insights into a company’s direction and future vitality. Consumer ...

    Sue Mizera - 25/08/2022 - 14:16

  9. Education, consistency and patience: The keys to retaining your customers

    Customer success CX A single sale doesn’t guarantee the conversion to repeat business. Consider education, ... provides enough information in the acquisition process for a buyer to commit to the purchase. ... provide—turning them into converts. After all, retention is far cheaper than acquisition, and repeat customers ...

    Rebecca Grimes - 06/06/2022 - 10:22

  10. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    – including self-directed internet research, webinars, online events, industry experts and provider ... Well, it can provide B2B sellers with valuable transparency and intelligence into the most effective ... platforms that connect GTM operations and provide B2B teams with the tangible behavioural data they need ...

    Winnie Palmer - 15/08/2022 - 14:06


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