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1. The future of B2B events: Strategic importance of events elevated by two years of crisis

   Marketing lead analyst, Peter O’Neill, provides a detailed breakdown of the event tech vendor landscape, ...

   Daniela fernandes - 18/08/2022 - 13:57

2. Forget everything you (think you) know about ABM

   approach. Second, I think marketing technology providers, many of whom built their systems to support  high ...

   David Rowlands - 18/08/2022 - 15:17

3. Happiness by design

   isn’t rocket science and there are a few things that are guaranteed to make us happier if we do a little ...

   Paul Dolan - 01/07/2022 - 09:26

4. Brand guidelines: When should you start breaking the rules?

   provider. But it has been allowed to develop into a people-centric community, with huge live events ... To achieve this, the manufacturer partnered with the charity Mental Health UK to provide free wellbeing ...

   Danny Philamond - 04/08/2022 - 09:46

5. Turn your product into your top marketing tool

   that in-product marketing can bolster CX-. considering 80% of customers say the experience a company provides ... at their fingertips. Every interaction (or lack thereof) with your business’s product provides data. For example, ... communications that customers want to receive.  Retain customers by providing content that builds community When ...

   Rebecca Grimes - 27/07/2022 - 09:04

6. How your peers are measuring marketing operations

   operations at ecommerce shopper experiences service provider Bazaarvoice, failing to reflect the diversity ... with responsibility for their companies’ web presence. Websites provide the opportunity for adopting hard metrics ... provider, TigerConnect told me. “We also use Zoominfo to improve webform completion rates and overall data ...

   Simon Daniels - 25/07/2022 - 10:08

7. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

   for our sales and marketing teams to better reflect the increasing number of services each agency provides ... providing strategic leadership across both agencies. Danny said: “We’re excited to launch Punch! B2B ...

   David Rowlands - 25/07/2022 - 11:24

8. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   difficult decisions on what strategies would provide the best return on our investment, and work alongside ... we moved our investment to Google Ads, which provided quality results. It’s important that startup ...

   Luis O'Cleiry - 28/07/2022 - 09:11

9. Campaign communication – a framework for success

   to know)? When? (stages of communication) Where/How? (forms of communication) We also provide access to our ...

   Daniela fernandes - 20/07/2022 - 14:00

10. Fahlgren Mortine

    that are precise and meaningful. Headquartered in Columbus, Ohio, the agency provides an integrated offering ...

    Daniela fernandes - 20/07/2022 - 11:27

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