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  1. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    5-10% of potential customers being in-market at any time, brands need to go further – they must provide ...

    David Rowlands - 22/07/2022 - 11:43

  2. Perfecting pipeline management to boost B2B sales

    get that. Sales pipelines can provide an abundance of useful insights when they’re managed effectively ... to pipeline management can provide insight into all of these questions, yet 56% of managers state ... Finally, a win-loss analysis will provide useful learnings that can fine-tune the process for future ...

    John Cheney - 13/07/2022 - 11:22

  3. How bad data in your CRM may be exposing you to a competitive ambush

    that neither buyers or sellers are motivated to provide accurate data about opportunity competitors ... sales and marketing leaders are discovering that their CRMs do not provide accurate or complete data ... interviews will provide you with a deep dive into how and why your buyers are making their selection ...

    Willem Maas - 14/07/2022 - 15:54

  4. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    disaster recovery and property reconstruction company that provides essential services to help customers ... provides such a wide range of services in so many diverse practice areas. A hotel chain’s disaster recovery ... of the buying journey. They spend most of that journey conducting research online, without providing any ...

    David Rowlands - 08/07/2022 - 15:25

  5. Ignite USA: The key to becoming a B2B outperformer

    guarantees, showing product availability online, enabling purchases over any channel, providing real-time ...

    David Rowlands - 16/05/2022 - 15:38

  6. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    reporting. 6sense will provide technographic intelligence so organisations can contextualise data and target ... the guesswork that plagues revenue teams, providing a better customer experience, and producing a high-quality ... insights on account events, expansions, and other changes; and contact data.  Saleswhale provides ...

    David Rowlands - 07/07/2022 - 12:21

  7. What makes a successful customer experience map? Four tips for customer-centric businesses

    that your business goes above and beyond the competition? If you want to ensure that you’re providing ... their knowledge of your customers but also to help them understand the role they can play in providing ...

    Kerrie Malone - 11/07/2022 - 09:03

  8. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    Experience Cloud provides real-time, live and on-demand video products for businesses, educational ... an impact in the smallest of meetings to the largest of town halls.  Kaltura provides an over-the-top event ... experience, constantly innovating to provide the best-in-class attendee experience with fully branded unique ...

    David Rowlands - 07/07/2022 - 15:01

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    into the US market with 40% of the customers in America.  Webeo’s mission is clear, to provide a solution ... in IP database which provides real time firmographic personalisation as soon as a visitor hits ... they are stuck. Webeo help them understand the huge business potential of investment in B2B CRO and provide ...

    David Rowlands - 07/07/2022 - 15:26

  10. It’s time to rethink social

    your buyers will actually care about. A good example of this is the HubSpot Academy which provides free ... training on all things marketing. This ‘pretty simple tactic’ of investing in a community by providing ...

    David Rowlands - 05/07/2022 - 12:24


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