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1. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

   with being 'accountable' for a particular economic area. Each has been provided with a vertical ...

   a12admin a12 - 25/04/2006 - 00:00

2. BEST PRACTICE: Using sales promotions

   corners to cut to make the most of the budget. Howarth at P&MM provides an example: “Depending ...

   a12admin a12 - 19/08/2005 - 00:00

3. Outdoor advertising: Are you looking at me?

   commuting to and from work, but common sense suggests as much. Postar was set up in 1996 to provide outdoor ...

   a12admin a12 - 27/03/2005 - 00:00

4. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

   programme. As if this pressure were not enough, Avaya must also pay for the privilege of providing ...

   a12admin a12 - 17/05/2006 - 00:00

5. HOW TO: Choose the right agency

   Internet network provider that launched in 2003, used this approach before appointing Banner PR. ...

   a12admin a12 - 07/11/2004 - 00:00

6. BEST PRACTICE: Procurement – Revenge of the nerd?

   provide you with the evidence base to justify future campaigns and strategies. Marketing isn't only ...

   a12admin a12 - 25/05/2005 - 00:00

7. ANALYSIS: Business services suck the life out of marketing

   Jones, managing director of ISP (Internet service provider) UKFast, claims that offering a targeted, ...

   a12admin a12 - 26/04/2005 - 00:00

8. EMAIL MARKETING: Why isn't viral catching?

   Brands should try to entertain, provide something with cut through. Irrespective of whether they're ...

   a12admin a12 - 20/08/2005 - 00:00

9. PROFILE: Danielle Atkins- Head of Inward Investment, Cornwall Pure Business

   six months providing companies with what they need to succeed.   Innovation and collaboration One ...

   a12admin a12 - 27/01/2005 - 00:00

10. PROFILE: Danny Garvey- Vice President of Marketing, BT

    the next four years, at a cost of £10 billion. This ambitious project will provide the UK with the most ...

    a12admin a12 - 25/05/2005 - 00:00

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