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  1. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    a Creativity Problem that provides a likely explanation on our mixed feelings towards 'change' ... them go even further, wider and deeper. Their own experiences can provide input into the company’s ...

    Sue Mizera - 10/06/2022 - 08:58

  2. News: Monthly roundup of new hires in B2B

    was responsible for providing strategic direction to B2B technology brands including Redstor and Avanade. She ... software solutions provider has expanded its senior leadership team by welcoming Gavin as VP of marketing. ...

    David Rowlands - 01/06/2022 - 09:59

  3. A how-to-guide to make a successful B2B podcast

    Content doesn’t exist in a vacuum, and having a podcast doesn’t guarantee an audience, but businesses can ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  4. It’s time for B2B organisations to catch up on personalisation

    provided by third-party experts as well as the high-quality data from face-to-face customer service ...

    Kieron McCann - 31/05/2022 - 10:25

  5. News: Marketing operations experts Vantage Clever acquired by IMG

    This move means that clients can come to IMG for their every need. From providing ABM data for B2B ... companies, unified as one, will provide rapid growth for the business over the coming years. The whole ...

    David Rowlands - 17/05/2022 - 09:26

  6. Ignite USA: How to build a brilliant B2B brand from the inside out

    feverishly try and remember your password to order pizza? Auth0, a digital identity provider, builds ...

    David Rowlands - 26/05/2022 - 11:54

  7. Ignite USA: A baptism in employer brand

    and the table stakes are different now,” she continues. “They expect a company to provide work/life flexibility. ... They expect a company to have benefits. They expect a company to provide the things that are important ...

    David Rowlands - 12/05/2022 - 14:50

  8. So you think you’re mature? Let’s see…

    While marketers want platforms providing speedy usability, analysts are looking for essential abilities ... marketing decision fuelled by data-based insight, but you also provide intelligence that informs business ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  9. Are you a CMO worried about budget? Read this

    however, there are platforms that provide timely and comprehensive data on brand health. These include ... of awareness activity – and while that solution may only be one percent of your overall spend, it can provide ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  10. There’s never been a better time to recommit to your vision and mission

    For example, a company’s responsibility may be to provide the best customer service in the industry. Or maybe ...

    Stephanie Copel... - 16/05/2022 - 09:06

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