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1. So you think you’re mature? Let’s see…

   While marketers want platforms providing speedy usability, analysts are looking for essential abilities ... marketing decision fuelled by data-based insight, but you also provide intelligence that informs business ...

   Harriet Durnfor... - 12/05/2022 - 08:48

2. Are you a CMO worried about budget? Read this

   however, there are platforms that provide timely and comprehensive data on brand health. These include ... of awareness activity – and while that solution may only be one percent of your overall spend, it can provide ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

3. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

   a global provider of data quality and email marketing success solutions, launched the latest addition ... DemandTools Elements provides a dashboard view of a business’s current duplicate level. With this additional ... vice president of international marketing at Validity, added: “DemandTools Elements provides ...

   David Rowlands - 22/04/2022 - 15:25

4. There’s never been a better time to recommit to your vision and mission

   For example, a company’s responsibility may be to provide the best customer service in the industry. Or maybe ...

   Stephanie Copel... - 16/05/2022 - 09:06

5. How B2B marketers can build a business brand

   provided more value than my keynote. That being said, I am excited for the return to in-person events. ...

   Sam Karow - 04/05/2022 - 14:22

6. Six steps to optimise lead generation

   provides extremely powerful insights. With it, marketers can take personalisation to the next level, ... of the lead at any given time. Quality of leads provided by marketing to sales is a common source of tension ...

   John Cheney - 05/05/2022 - 12:34

7. Paying attention to your brand is always on trend

   for B2B providers. Over the past two years, marketing has fundamentally shifted. Reliance on face-to-face, ... the very meaning of this is even more true. Today’s consumers look for products that provide solutions ... provide us with the tools, the processes and the insights to enable us to be effective and efficient ...

   Diane Hund - 25/04/2022 - 17:07

8. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

   and storing data, doing it in a cost-effective way and providing real-time and secured access to users. ...

   Amnon Mishor - 03/05/2022 - 15:35

9. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

   by Corey Tutt which provides STEM resources to under-funded, remote schools across Australia. “Having made ... the car,” Andrew admits. So, why do it? By forgoing the “meaningful, impactful” logo and providing ...

   David Rowlands - 05/05/2022 - 09:00

10. News: 70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

    Clevertouch Marketing, a marketing technology consulting and service provider, has revealed the results of its ... “Clevertouch's Martech Success Framework provides marketers with a methodology to effectively deliver change ...

    David Rowlands - 19/04/2022 - 09:18

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