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  1. How to break down data silos and become the data-driven marketer you need to be

    it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... and understand it in any meaningful way? With this core issue in mind, we spoke to several senior marketers ...

    Daniela fernandes - 18/01/2022 - 10:42

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    are focusing more and more on socio-political issues through their marketing. Where do you think that B2B comes ... from. Brands who jump on socio-political issues for the sake of getting in front of people are quickly ... and stand up for issues that deeply impact their consumers.  A good example of this is Patagonia. Their core ...

    David Rowlands - 12/01/2022 - 14:12

  3. How and why marketing must drive sustainability

    and inclusion goals. LG: The pandemic has caused us to pause, to take stock about what values and issues really ...

    David Rowlands - 11/01/2022 - 08:47

  4. What’s in store for B2B marketing in 2022?

    issues are hitting businesses hard across the world. These challenges are expected to extend into 2022 ... These issues will impact every business whether they ship physical goods or virtual ones. Businesses will map ... and the digital process is expected to produce the goods to solve this issue. In 2022, consumers will expect ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five of the best digital marketing strategies B2B can learn from B2C

    or a dangerous distraction from real-world issues, there’s no avoiding it: the Metaverse will soon become ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  6. News: Mitie has announced the appointment of its new CMO, Maria Winn

    and passionate champion of issues relating to diversity and inclusion.  Phil Bentley, CEO, Mitie, said: “We ...

    David Rowlands - 09/12/2021 - 12:33

  7. How CogniClick can personalise your content for ABM success

    our peers are responding to market activity and big industry issues,” Helen states. The proof ...

    David Rowlands - 09/12/2021 - 11:58

  8. The big lie of thought leadership in B2B

    to reach? What issues are taking up space in their thoughts and conversations?  One of the biggest mistakes ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Annabel Rake on the importance of sustainability in marketing

    issue,” Annabel states. “It’s not something that marketers can opt out of. It’s something they need ... issues.”  For example, at the start of COP26, Deloitte produced a Lightbulb List: a collection of 30 ...

    David Rowlands - 02/12/2021 - 08:50

  10. News: Annual study reveals rising stars in the marketing multiverse

    current cultural issues. B2B brands are lagging on community engagement as they were found less likely ...

    David Rowlands - 30/11/2021 - 16:21

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