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it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... and understand it in any meaningful way? With this core issue in mind, we spoke to several senior marketers ...
Daniela fernandes - 18/01/2022 - 10:42
are focusing more and more on socio-political issues through their marketing. Where do you think that B2B comes ... from. Brands who jump on socio-political issues for the sake of getting in front of people are quickly ... and stand up for issues that deeply impact their consumers. A good example of this is Patagonia. Their core ...
David Rowlands - 12/01/2022 - 14:12
and inclusion goals. LG: The pandemic has caused us to pause, to take stock about what values and issues really ...
David Rowlands - 11/01/2022 - 08:47
issues are hitting businesses hard across the world. These challenges are expected to extend into 2022 ... These issues will impact every business whether they ship physical goods or virtual ones. Businesses will map ... and the digital process is expected to produce the goods to solve this issue. In 2022, consumers will expect ...
David Rowlands - 07/01/2022 - 15:27
or a dangerous distraction from real-world issues, there’s no avoiding it: the Metaverse will soon become ...
Victoria Heyward - 21/12/2021 - 08:40 - 2 comments
and passionate champion of issues relating to diversity and inclusion. Phil Bentley, CEO, Mitie, said: “We ...
David Rowlands - 09/12/2021 - 12:33
our peers are responding to market activity and big industry issues,” Helen states. The proof ...
David Rowlands - 09/12/2021 - 11:58
to reach? What issues are taking up space in their thoughts and conversations? One of the biggest mistakes ...
Philip Trippenbach - 07/12/2021 - 09:12
issue,” Annabel states. “It’s not something that marketers can opt out of. It’s something they need ... issues.” For example, at the start of COP26, Deloitte produced a Lightbulb List: a collection of 30 ...
David Rowlands - 02/12/2021 - 08:50
current cultural issues. B2B brands are lagging on community engagement as they were found less likely ...
David Rowlands - 30/11/2021 - 16:21