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  1. Five ways AI impacts demand generation

    or out of date. AI eliminates any data that isn't accurate from the start. It scans public sources ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    is imposed by a CEO. Your CEO is an important stakeholder – they are often the personification of your public ...

    David Rowlands - 10/12/2021 - 10:37

  3. The big lie of thought leadership in B2B

    as co-authors or consultants on thought leadership. They will naturally want to publicize the excellent content ... publication.  Conclusion We often hear the phrase ‘content is king’. That’s fine, but it is misleading; ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. The B2B Marketing Awards 2021: Check out who won big

    head of public affairs, Brands2Life bagged ‘PR agency of the year’ for their seemingly bullet-proof ... by Emarsys. Best public relations campaign. ‘Rescuing retail’ for Go Instore, by Champion Communications. Best ...

    David Rowlands - 01/12/2021 - 16:29

  5. How to realise the full potential of sustainability marketing

    beyond blogs and public relations to ensure your story is authentic. Customers and investors must believe ...

    Leeya Hendricks - 26/11/2021 - 09:41

  6. 11 words to delete from your B2B copy

    brands would unironically say about themselves in public, and expect people to keep a straight face. Ask ...

    David McGuire - 18/11/2021 - 16:34

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    investment, taking the time to respond publicly to feedback is a great idea.  Be sure to maintain ...

    John Allen - 17/11/2021 - 08:39

  8. Universal identity resolution is a myth. It’s also a bad idea

    they don’t care (hard to believe given the public backlash), or is it because privacy is too personal ... First, a universal ID is a big target, not just for hackers, but also for public opinion. In a universal ...

    Ray Kingman - 05/11/2021 - 09:31

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    shrunk dramatically, and commercial pressures mean that publications are only able to cover a narrower ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    logo, tone of voice, public image or slogan that comes across really well in one country, ...

    Anonymous (not verified) - 20/10/2021 - 16:35


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