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  1. Lessons from the frontline of the IET’s strategy-led martech transformation

    and corporate communications. This encompasses D&I, public affairs, digital, brand and impact. ...

    David Rowlands - 04/03/2022 - 10:24

  2. How to bridge the sales and marketing alignment gap – once and for all

    – it is not something that can be achieved overnight. Technology can, however, make the transition faster, simpler, ...

    John Cheney - 17/01/2022 - 10:01

  3. B2B marketing is all about leads. So why bother with branding?

    starts before your salesman calls, with business publication advertising. Ask any salesperson: It’s much ...

    Ruth Stevens - 18/02/2022 - 09:29

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    years experience in marketing and comms across both B2B and B2C, private and public sectors both ... of the executive leadership team where she’s responsible for B2B and B2C marketing, press and public affairs, ... transitions which rely on high quality B2B marketing. Supporting partners’ marketing activities ...

    David Rowlands - 19/10/2021 - 16:26

  5. Partnering with your customers can be the answer to boosting your marketing impact

    MarketReach publicized the webinar and drew attendees through an integrated email campaign. In terms ... publicity and industry recognition to attract both research grants and top student candidates. This opened ...

    Rod Griffith - 03/02/2022 - 08:49 - 1 comment

  6. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    work (30%). Budget constraints (28%).  Lack of feedback on pre-launch/publication work (28%).  ...

    David Rowlands - 25/01/2022 - 12:33

  7. International Women’s Day: A collection of reflections

    Their 2022 Trust Barometer highlights that trust in governments is on a downward trajectory, and the public ...

    David Rowlands - 08/03/2022 - 13:00

  8. How to rebrand your company successfully

    the decision. Doug continues: “The thing a CMO will love to do is do a refresh very publicly to say ‘Hey, you ... time to transition into the rebrand. Aside from the rebrand announcement, you also need to have ... “The thing a CMO will love to do is do a refresh very publicly to say ‘Hey, you can see my impact. You ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  9. Christelle Fraysse on the importance of a solid CRM system

    this transition from EMEA to the US played out and what are some of your tips for marketing teams looking ...

    David Rowlands - 16/12/2021 - 12:19

  10. How sales training and coaching can drive B2B success in 2022 and beyond

    have transitioned to remote working and digital-first sales. So, how can businesses foster a culture ...

    Kevin O'Regan - 09/11/2021 - 10:37

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