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1. Annabel Rake on the importance of sustainability in marketing

   its car fleet by 2030, WorldClimate focuses on the transition to net-zero. “We have to think about how ...

   David Rowlands - 02/12/2021 - 08:50

2. Four tips and tricks to think differently about content management and improve digital experiences

   of around eight weeks.” This meant that almost overnight, work, shopping and life itself transitioned ...

   Kieron McCann - 10/11/2021 - 14:59

3. Universal identity resolution is a myth. It’s also a bad idea

   they don’t care (hard to believe given the public backlash), or is it because privacy is too personal ... First, a universal ID is a big target, not just for hackers, but also for public opinion. In a universal ...

   Ray Kingman - 05/11/2021 - 09:31

4. Everything you need to know to create a high-converting B2B product page design

   employee visibility when they transitioned to remote work or allowed their mobile workforce to collaborate ...

   John Allen - 09/12/2021 - 13:55 - 1 comment

5. 5 things you need to know about the future of CX

   evolved around virtual experiences,” says Pasulka. “The transition to virtual events has forced event ...

   David Rowlands - 04/10/2021 - 15:35

6. Five ways AI impacts demand generation

   eliminates any data that isn't accurate from the start. It scans public sources like LinkedIn to verify ...

   Satish Sadasivan - 14/01/2022 - 09:00

7. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

   effectively transitioned to a remote workforce with speed and agility, and continued operations with minimal ... transitions to the return phase.   Best practices around investing in relationships include coaching managers ... and what they need. Publicly available data can be complemented with internal tools such as advanced ...

   Ted Kohnen - 24/05/2021 - 18:32

8. Four game-changing insights driving customer acquisition in a digital world

   up a business or transition operations online than it is to click into the checkout as a consumer. ...

   Christine Bailey - 22/11/2021 - 14:15 - 1 comment

9. The big lie of thought leadership in B2B

   as co-authors or consultants on thought leadership. They will naturally want to publicize the excellent content ... publication.  Conclusion We often hear the phrase ‘content is king’. That’s fine, but it is misleading; ...

   Philip Trippenbach - 07/12/2021 - 09:12

10. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

    Cloud and the Data Cloud, under one roof. This is an exciting transition and a move that fundamentally ... under one roof. This is an exciting transition and a move that fundamentally shifts Demandbase from ...

    Kavita Singh - 05/05/2021 - 16:00

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