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  1. Is this the end of the B2B whitepaper?

    a marketer publicly declares something is “dead” or “king”, it’s sensible to take the claim with a ladle ... publicly declares something is “dead” or “king”, it’s sensible to take the claim with a ladle of salt. ...

    Kavita Singh - 18/08/2021 - 17:25

  2. 5 changes to your business during the post-Covid-19 era

    normal For the past few months, businesses have transitioned from the offices to the comfort ... of everyone’s homes. While for some, it was an easy transition, others struggled. As we begin to gradually ease ... some select organisers all in one room finally, but the transition from live to virtual events ...

    Kavita Singh - 17/08/2020 - 12:12

  3. News: Sitecore names Steve Tzikakis as CEO

    closely with the Sitecore Board of Directors during the past several months on the transition plan. Steve ... worked closely with the Sitecore Board of Directors during the past several months on the transition ...

    Kavita Singh - 02/09/2020 - 09:40

  4. How to develop more effective alliance partner sales tools

    solution. If your partner is allied with any of your competitors, they may be reluctant to seem to publicly ...

    Rod Griffith - 06/10/2021 - 12:01

  5. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    logo, tone of voice, public image or slogan that comes across really well in one country, ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  6. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    regardless of what publications they’re reading and regardless of what platforms they’re hanging out on, ... target account audience spends 2 hours a day on Facebook or Instagram, rather than on trade publications ...

    David Rowlands - 06/08/2021 - 11:18

  7. Has B2B ecommerce finally come of age?

    digitally transitioning before, then you certainly are now.’ Specifically, how did B2B ecommerce evolve last ... weren’t digitally transitioning before, then you certainly are now.’ Specifically, how did B2B ecommerce ...

    Kavita Singh - 13/05/2021 - 14:05

  8. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    Corporation (WEDC). It was a statewide, multi-phased public information campaign designed to help protect ... Development Corporation – with the help of our agency – devised a public information strategy aimed ...

    David Rowlands - 02/06/2021 - 14:20

  9. Top 7 B2B inclusion and diversity campaigns and initiatives

    a look at these various covers of the publication, they tell a story. Showcasing various covers ...

    Kavita Singh - 25/08/2021 - 11:11

  10. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    ABM Master- Growth The publication of the second edition of A Practitioner’s Guide ... many of the challenges we face over the next few years. The publication of the second edition ...

    Zoe Hominick - 09/07/2021 - 17:56

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