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  1. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    ABM Master- Growth The publication of the second edition of A Practitioner’s Guide ... many of the challenges we face over the next few years. The publication of the second edition ...

    Zoe Hominick - 09/07/2021 - 17:56

  2. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    innovation. PR and marcomms prove their flexibility – virtual events are sticking around PR stands for Public ... Relations – and that means many different publics, from employees, to investors, to customers, to prospects, ... – virtual events are sticking around PR stands for Public Relations – and that means many different publics ...

    Jamie Kightley - 04/06/2021 - 15:15

  3. Book Review: Transitions at the top- What organisations must do to make sure new leaders succeed

    Publisher: John Wiley & Sons Reviewer:  Jacks Thomas, director of The London Book Fair Transitions ... make a case for the necessity of its publication – 40 per cent ‘fail rate’ within the first 18 months) ... a context of compelling examples of why CEO transitions so often fail – and they firmly come down ...

    Alex Clarke - 19/01/2016 - 14:46

  4. Beyond the press release: exploring the power of modern PR

    phone lines more likely to ring out, working routines are altered, and more publications are making ...

    Emma Crofts - 23/07/2021 - 14:19

  5. Content marketing – is it time to forget what we think we know?

    of a broader transition in how B2B buyers consume information – and consequently the content types that B2B ... brands are creating. The most obvious of these, and the one that’s most in the public eye, ... believe the more cynical or dystopian visions of the ultimate implications of this transition, at a more ...

    Joel Harrison - 05/12/2018 - 14:31

  6. Working your way to the top: An interview with CMO of Skillsoft, Michelle Boockoff-Bajdek

    Professional development Kavita Singh spoke with Michelle Boockoff-Bajdek about her transition ... and responding.’ For example, as a result of the coronavirus pandemic, businesses had to transition to remote ... your ticket now! Kavita Singh spoke with Michelle Boockoff-Bajdek about her transition from IBM Watson ...

    Kavita Singh - 28/10/2020 - 10:46

  7. It’s easy to judge, right?

    publications, they are not exposed to new ideas or other ways of thinking; or as Waheed put it: “It also gives ...

    Matt Garisch - 15/09/2021 - 09:41

  8. Digital transformation is dead: Long live digital evolution!

    adequately describe the transition that most B2B marketing leaders are undertaking or experiencing Yes, I’m ... place at Grace Hall in the City of London on 19 September), and the publication of this year’s B2B ... transformation: is this just semantics? If we acknowledge and agree a transition is taking place, does it even ...

    Joel Harrison - 15/10/2018 - 17:15 - 1 comment

  9. Ford launches TV campaign to highlight its role in keeping businesses moving

    van range which now includes the new Transit, Ranger pickup and the Transit Custom Plug-in-Hybrid. ... – including the new Transit, Ranger pickup and the Transit Custom Plug-in-Hybrid – and highlighting Ford’s ... the new Transit, Ranger pickup and the Transit Custom Plug-in-Hybrid. anonymous user News United Kingdom ...

    Molly Raycraft - 29/04/2019 - 14:35

  10. Small businesses need more clarity than large to get back to work, new research shows

    Working: Other People’s Homes’ and ‘In-Transit Working: Vehicles’. So is this helping? The answer may well ... and ‘In-Transit Working: Vehicles’. So is this helping? The answer may well depend on the size of your business. ...

    Graeme Cade - 27/07/2020 - 12:57

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