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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    and group executive board member, said: “Clients in the public and 3rd sectors are increasingly relying ... This is particularly pertinent for public information, societal and charity communication campaigns. 23red’s capacity ... added value to our clients in the public and 3rd sectors. We are excited about the range of services ...

    David Rowlands - 22/11/2022 - 11:07

  2. Leaders Roundtable Batten down the hatches

    stakeholders that it’s a trade-off. Marketing can’t do everything, and that if you especially want a particular ...

    scotty - 16/11/2022 - 10:21

  3. News: Imagination joins B2B marketing agency The Mx Group

    packaging, trade associations, technology and SaaS. The client roster reaches 47 brands and includes new ...

    David Rowlands - 08/11/2022 - 15:48

  4. Online marketplaces – Threat or opportunity for B2B vendors?

    hurriedly switched suppliers to try and keep trading throughout the pandemic. Once again, giant online ...

    Kieron McCann - 24/10/2022 - 09:46

  5. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    a trade-off. Marketing can’t do everything, and that if you especially want a particular marketing output ...

    Joel Harrison - 20/10/2022 - 12:17

  6. Does ESG get the gold standard for B2B at the DMA Awards?

    trade wonderfully. Perhaps I was pre-programmed to like this one, given that the builders have just left ...

    Joel Harrison - 18/10/2022 - 13:28

  7. How marketers can achieve personalisation without third-party data

    within the EU. The amplified focus on privacy issues reflects public sentiment, with many of today’s ...

    Adam Greco - 05/09/2022 - 16:24

  8. Fahlgren Mortine

    advertising, public relations, research, branding, media planning/buying, creative and design. Doing work ... Best Place to Work and Agency of the Year honors from various trade organizations, as well ...

    Daniela fernandes - 20/07/2022 - 11:27

  9. The importance of brand personality in B2B – and how to find yours

    characterisation, or four Cs,  publicly available from VMLY&R). This exercise allows you to match the goals, ...

    Sue Mizera - 25/08/2022 - 14:16

  10. News: The B2B Marketing Awards shortlist announced!

    'UK hybrid CX circle 2022' by Contentsquare 4. Best public relations or communications campaign ...

    David Rowlands - 23/08/2022 - 09:55


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