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  1. 10 lessons learned after 10 years of modern selling

    to communicate on their terms, their schedule, and their purpose. Video is the optimal tool ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    noticed vs. those who do a consistent job of creating a brand that has a true purpose for driving change ...

    David Rowlands - 12/01/2022 - 14:12

  3. How and why marketing must drive sustainability

    clients and aligning our purpose, values and goals. Being a purpose-driven organisation is not just ... truly living it? How can you keep your message authentic and true? Focusing on moral purpose at the core ...

    David Rowlands - 11/01/2022 - 08:47

  4. Designing a digital marketing strategy

    purpose communicated? Have you mapped your customer journey? What does success look like? With the pace ...

    Daniela fernandes - 07/01/2022 - 11:32

  5. What’s in store for B2B marketing in 2022?

    their best work. 2022 will be “purpose driven” with people deciding why, where, when and with whom they work ...

    David Rowlands - 07/01/2022 - 15:27

  6. News: New hires in B2B

    management/funds experience. We are also thrilled to welcome a purpose-driven leader who is deeply committed ...

    David Rowlands - 21/12/2021 - 09:09

  7. A linguistic exploration of the name Propolis

    for identifying the Propolis community site itself, and its stated purpose to support the greater B2B city ... or community--or even "worker bees in the site’s hives"-- in the daily, purposeful and high-energy ...

    Sue Mizera - 15/12/2021 - 09:24

  8. Annabel Rake on the importance of sustainability in marketing

    rather than the whole answer.” The importance of an authentic brand purpose “I think it’s a myth ... brand purpose. As Annabel maintains, we have ‘reconnected’ with our values during the pandemic, ... purpose. As she outlines, purpose can’t be created by marketing, but rather it must be a core truth. ...

    David Rowlands - 02/12/2021 - 08:50

  9. How to realise the full potential of sustainability marketing

    and integrated. Here are some ideas for achieving this: Rally around purpose Keep your promise at all touchpoints. ... Purpose-based brand strategy is too big for any one function to tackle alone.  To create a consistent narrative, ... all functions and leaders must cooperate closely. Then translate your purpose into values and goals ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. Everything you need to know to create a high-converting B2B product page design

    step should be? The purpose of a product page is to show business leaders what you’re offering ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

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