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  1. Perfecting pipeline management to boost B2B sales

    to pipeline management is crucial. Using the right metrics to score and qualify leads intelligently will allow ...

    John Cheney - 13/07/2022 - 11:22

  2. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    ensure the team commits to fuelling a strong content pipeline through blog articles. Talk about the team, ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  3. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    and increase qualified leads, revenue and brand awareness. To accomplish this, they launched a multi-channel ... security leaders, HR professionals and workplace managers to generate qualified leads with an exposure ... 45 to 1, site visits grew 98%, Envoy’s brand awareness increased 13%, and sales-qualified leads ...

    David Rowlands - 14/06/2022 - 10:15

  4. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    shutter their doors.  As a global leader in payments, PayPal was committed to bringing confidence back ... the confidence that comes with touch-free payments while celebrating the small businesses they were committed ... businesses get back on their feet.  The target audience  PayPal was committed to help small business owners ...

    David Rowlands - 14/06/2022 - 11:26

  5. Six steps to optimise lead generation

    score. If attending webinars, even higher points can be awarded, as this shows commitment. Grading leads ... there is a common understanding and agreement around what constitutes a sales qualified lead, a marketing qualified ...

    John Cheney - 05/05/2022 - 12:34

  6. What makes a successful customer experience map? Four tips for customer-centric businesses

    struggle to find customers willing to commit to an interview, you might have more success in sending out ...

    Kerrie Malone - 11/07/2022 - 09:03

  7. News: Monthly roundup of new hires in B2B

    For SEON, the move underlines their commitment to creating well-executed B2B marketing strategies. Following ...

    David Rowlands - 29/06/2022 - 12:38

  8. Let’s get personal

    Ignite’s worth it. While going to an event may feel like a big time commitment, some of the concepts being ...

    Charlie Nicholson - 27/06/2022 - 10:48

  9. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    for the business, including new marketing qualified leads (MQLs), and generate new sales opportunities.  The target ... impact!). 1136 campaign responses and downloads of the reports. 194 new Marketing Qualified Leads. $626,948 ...

    David Rowlands - 14/06/2022 - 10:03

  10. Five features B2B companies should look for in a marketing automation software

    scoring as a feature and you have a sure-fire way to ensure that only marketing-qualified leads make ...

    Tom Ryan - 27/06/2022 - 16:15

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