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  1. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    is an exciting step on your ABM journey, but it’s a big decision and you’ll want to make sure you undertake ...

    Daniela fernandes - 25/01/2022 - 11:29

  2. Much like comedy, good B2B marketing comes down to timing

    to engage now or in the future.  The pandemic has also resulted in decision makers becoming more cautious; ... 47% are at the mercy of budget scrutiny and 60% of purchase decisions are affected by fast-changing ... to reach out to them? That’s a whole new challenge in itself.  The numbers speak for themselves. 64% of B2B ...

    Jon Clarke - 24/01/2022 - 10:22

  3. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    by enabling creative teams to reach their full potential. The onus is on creative and marketing leaders ...

    David Rowlands - 25/01/2022 - 12:33

  4. Three demand generation focus areas you need to know

    influence strategy and marketing decisions. Knowing whether a lead is exploring product information or has ... What content do they finally engage with to make a purchase decision? Content gap insights As content ... business buying decisions, thanks to the insights that CDPs provide marketers with. This will only get more ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. Why you need emotional marketing in 2022

    and more lead orientated for obvious reasons. B2C has to reach a larger, broader audience, and in many ... cases, with a highly-commoditised product. As a result, B2C is focused on reach, but even B2C marketers ... have concerns about ‘quality reach’ i.e. reaching their intended audience and persona. So, I wouldn’t ...

    David Rowlands - 20/01/2022 - 08:51

  6. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... provider of business decisioning data and analytics, today announced the appointment of Susan McKay ...

    David Rowlands - 13/01/2022 - 16:19

  7. How chatbots can enhance your ABM strategy

    insights, and more. Chat analytics offer KPIs marketers can use to inform decision-making throughout ...

    Justin McDonald - 19/01/2022 - 09:16

  8. Five ways AI impacts demand generation

    but work in tandem with their skill set for increased accuracy when making decisions that are crucial ... towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... the headache of scoring Lead scoring is typically a tedious and drawn-out process. After a while, you reach ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. 10 lessons learned after 10 years of modern selling

    to work. Additionally, data from McKinsey has found that 85% of B2B decision makers expect hybrid ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    innovation and better decision-making. I challenge every company to look at their workforce and honestly say ...

    David Rowlands - 12/01/2022 - 14:12


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