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  1. Why you need emotional marketing in 2022

    or in competition? As a consultancy, we look for ways to increase opportunities and to accelerate business ...

    David Rowlands - 20/01/2022 - 08:51

  2. Three demand generation focus areas you need to know

    algorithms allows them to process big data in real-time and understand consumer behavior better than ever ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. How chatbots can enhance your ABM strategy

    traditional) strategy of forms and friction with real-time engagement as soon as the buyer expresses interest ... and qualify inbound traffic and leads in real-time — and add them to the ABM mix. Collect visitor data. ... companies gain an edge over their competition — this “secret weapon” is the easiest and most impactful ...

    Justin McDonald - 19/01/2022 - 09:16

  4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    said Ian Howells, Sage VP and head of marketing for Sage Intacct. “6sense is our competitive advantage ...

    David Rowlands - 20/01/2022 - 14:46

  5. How and why marketing must drive sustainability

    sustainability practices and policies clearly. Clients want to see our EcoVadis scores as part of our competitive ... and in the office. Research shows this strategy can have real traction, particularly with younger generations. LG: ...

    David Rowlands - 11/01/2022 - 08:47

  6. Improving CX with revenue enablement

    resides, where we can truly drive competitive advantage from mining our interactions with clients ... (how they feel about us/engagement) – this is where competitive advantage on first-party data comes ... warning signs – adjusting engagement across teams in real-time and triggering/informing strategies ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Eight areas that marketing need to focus on to future-proof their 2022

    the number of real conversations our sales people have with potential customers. Systems need to be set up ...

    Kate Cox - 10/01/2022 - 15:16

  8. Designing a digital marketing strategy

    and more buyers become active online, competitiveness between businesses fighting to tap into this audience ...

    Daniela fernandes - 07/01/2022 - 11:32

  9. What’s in store for B2B marketing in 2022?

    experience, CRMs are still just a place where there is a lot of information and data often with little real ... these metaverses, we will carry out many of the functions we’re used to doing in the real world, including working, ... the real world with growing accuracy, allowing us to have more immersive, convincing, and ultimately ...

    David Rowlands - 07/01/2022 - 15:27

  10. Establishing the right goals in 2022 for small businesses

    businesses now and the real opportunity for growth and expansion in the near future.  1. Define growth ... growth (such as marketing dollars to drive demand in a competitive space), so they must focus ... in January 2021 alone, and competition is now so prevalent that customer experience can be a distinguishing ...

    Rebecca Grimes - 20/12/2021 - 12:14

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