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  1. News: Supplier ecommerce sites are failing B2B buyers

    of ecommerce sites are underperforming, causing significant and frequent disruption to buyers. 52% of ecommerce ... sites are not fully meeting expectations. Difficulty finding relevant products (32%), none or not enough ... identified as the top frustrations with underperforming sites.  The survey, conducted by Sapio Research ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  2. Everything you need to know to create a high-converting B2B product page design

    to understand how visitors are interacting with your site. User testing is key to knowing what your customers ... customers to test out your site. Do they understand what you do and what you’re offering as soon ... When combined with on-site features like live chat and a robust content marketing strategy, your ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. Six B2B industries that should be leveraging marketing automation

    software should be integrated with the website and when a potential donor visits the site ... on your site. There are plenty more opportunities for recruiters using marketing automation too, ...

    Tom Ryan - 14/12/2021 - 08:58

  4. Improving CX with revenue enablement

    about were site behavior, media interactions, "intent scores," marketing automation and CRM. ...

    Adam Mincham - 10/01/2022 - 09:12

  5. News: Annual study reveals rising stars in the marketing multiverse

    on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  6. What’s in store for B2B marketing in 2022?

    teams. Want to learn more valuable insights from the best in business? Check out our exclusive site ...

    David Rowlands - 07/01/2022 - 15:27

  7. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    director, marketing, Harvard Want to learn more about the panel? Why not head to the site now to learn more! ... innovators, we’ll be publishing a full report, which will be available on the site in early 2021. This report ...

    David Rowlands - 01/10/2021 - 12:38

  8. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    A speedy first contact A customised, proactive outreach has a 33% better response rate from site visitors. ... on the visitor’s location on your site. For example, you could provide a proactive message on a blog article ... a moderate to high volume of website visitors, installing live chat onto your site could be a no-brainer. ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  9. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ...

    John Allen - 17/11/2021 - 08:39

  10. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    said that, as B2B customers, they had resorted to complaining on social media or review sites about ...

    David Rowlands - 20/10/2021 - 11:33

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