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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   they both do the same things and monitor the same SME functions? Customers could reasonably ask, which one ... should I buy? The sales force could reasonably ask, which one should I sell? Second collaboration: What’s ... B and C for strategic and proprietary reasons, came as a surprise to us. As we detailed, one company had tried ...

   Sue Mizera - 09/03/2023 - 11:16

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   of international companies who have successfully rebranded in the face of an M&A or IPO. Part I. Reasons ...

   Sue Mizera - 27/02/2023 - 15:39

3. Media and training marketing executive

   the reason you would like to join B2B Marketing and to better highlight your transferable skills. Please ...

   Jennie Barrick - 20/01/2023 - 14:33

4. Live reaction: Can ChatGPT write your B2B copy?

   words of reasonable (if a bit bland and uninspiring) blog content. I decided not to ask the AI to write ... studies, and ebooks and whitepapers. Well-chosen formats, with reasonable advice about how and why you’d ... an especially valuable piece of content – for obvious reasons, it lacked originality, judgement, and thought. ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

5. Account-Based Marketing

   the possibilities ABM could have for your team. This guide includes: Reasons to consider developing an ABM strategy ...

   Jerusa Calliste - 05/01/2023 - 09:11

6. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   consumer technique into the most B2C-like of B2B categories. But use of music wasn’t the sole reason ... winner was also extremely worthy, although for completely different reasons. Oliver’s ‘Black futures’ ... deliberated this year, leveraging their collective knowledge and experience. For reasons of objectivity ...

   Joel Harrison - 15/12/2022 - 14:06

7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   or “North Star;” and your Positioning, your company’s reason for being, essence and differentiation.  ... questions  Is your thesis clear and specific? Is it supported by strong reasons and credible evidence? ... Is it logical and arranged in a well-reasoned order? Make sure to collect all the hard data and complicated ...

   Sue Mizera - 08/12/2022 - 10:09

8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ...

   Sue Mizera - 15/12/2022 - 08:40

9. Event Sales Executive

   applicants to give you the opportunity to explain the reason you would like to join B2B Marketing ...

   Jennie Barrick - 01/12/2022 - 09:54

10. Business development manager- enterprise sales

    applicants to best understand the reason you would like to join B2B Marketing and to better highlight ...

    Jennie Barrick - 01/12/2022 - 09:26

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