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1. BRANDING: The life cyle of a brand

   By constantly monitoring the brand it will keep it relevant in a changing marketplace. It's also important ...

   a12admin a12 - 25/01/2006 - 00:00

2. ANALYSIS: Beautifully simple marketing

   is bursting with relevant trade information is sceptical: “It's a challenging route of communication ...

   a12admin a12 - 26/01/2005 - 00:00

3. ANALYSIS: What does the CTPS mean for B2B telemarketing?

   and disciplined. The B2B marketer needs to focus- on more relevant offers, better selection, more intelligent ...

   a12admin a12 - 07/11/2004 - 00:00

4. PROFILE: David Sear- Chief Marketing Officer, Voca

   that communicating the value and relevance of a new product is far better through PR. Sear believes ...

   a12admin a12 - 15/12/2004 - 00:00

5. B2B Sponsorships

   and effecting introductions between them and the relevant partners. Major comments, "As a professional ...

   a12admin a12 - 14/12/2004 - 00:00

6. PROFILE: Marc Tonnon- Marketer, BT

   and are, therefore, more relevant.” He says this level of coverage is constantly under research and being ...

   a12admin a12 - 07/11/2004 - 00:00

7. BEST PRACTICE: Getting market research right

   Make available any relevant previous research Explain any unusual issues that the agency needs ...

   a12admin a12 - 26/04/2005 - 00:00

8. SOCIAL MEDIA: Putting your head on the blog

   "immediacy, interaction and relevance. B2B companies do not have the resources, in terms of people or money, ...

   a12admin a12 - 19/12/2005 - 00:00

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