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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ... been recognized as a Leader in the Gartner 2022 Magic Quadrant for ABM Platforms Report; named a Leader ... 6sense CEO Jason Zintak was recognized as the Best CEO by Glassdoor and Comparably this year.   Notable ...

    David Rowlands - 20/01/2022 - 14:46

  2. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    study now. “Man Bites Dog clearly took the deep insight around the topic, understood how it was relevant ...

    Daniela fernandes - 24/06/2022 - 10:13

  3. How to build a successful and thriving community: A guide for SaaS businesses

    and use relevant software through subscription services. New software can be installed across all company ... customers reach relevant information faster and easier. How are you going to make your customers aware? ... customers to use your online community to discuss relevant information, not something released months ago. ...

    Richard Conn - 15/06/2022 - 09:27

  4. It’s time for B2B organisations to catch up on personalisation

    suggesting products and services that may be relevant to them, helping them to be more successful ... consumers want – an experience that’s rich, relevant and frictionless. It’s exactly why 64% of buyers say ... it relevant for both the buyer, as well as the organisation they work for.  2. Cover multiple stakeholders B2B ...

    Kieron McCann - 31/05/2022 - 10:25

  5. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    know it’s essential. We worship at the altar of ABM, creating highly relevant and personalised ...

    David Rowlands - 07/07/2022 - 15:26

  6. Everything you need to know about purpose washing

    that provided real, comparable data to B2B marketing and brand leaders looking for more relevant perspectives ...

    Vanessa Cheal - 01/07/2022 - 10:01

  7. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    it drummed into us that good engagement is all about relevance: understanding our target audience, ... strategy, differentiation, delivery, purpose, and ongoing support at every level, and with every relevant ...

    Clive Armitage - 22/06/2022 - 15:10

  8. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    to your brand purpose while being relevant to different audiences and entering new markets, categories, ... losing relevance in an already tight marketplace. Further fueled by the popularity of account-based ...

    David Hayes - 16/06/2022 - 11:45

  9. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    with relevant information and offers.  Weekly account reports: Regular reports summarise engagement for multiple ...

    David Rowlands - 08/07/2022 - 15:25

  10. How chatbots can enhance your ABM strategy

    recognizing the need to better engage their market, are adopting conversational marketing strategies ... to engage target accounts at every step of the funnel, providing personalised experiences and relevant ... relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16


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