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  1. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    a moment of great pride to see xiQ recognized for delivering tangible sales results and being recognized ... by Gartner. Usman Sheikh, CEO of xiQ said: “It’s a moment of great pride to see xiQ recognized for delivering ... tangible sales results and being recognized as a sales and marketing technology innovator.” xiQ enables ...

    Kavita Singh - 20/07/2021 - 14:27

  2. Six steps to optimise lead generation

    tailoring communications throughout the entire customer journey and ensuring relevant, timely outreach.  2. ... to the individual needs of a high-value list of prospects based on relevant, real-time data.  Businesses can achieve ...

    John Cheney - 05/05/2022 - 12:34

  3. A how-to-guide to make a successful B2B podcast

    it through four ‘seasons’ of iterating the creation of interesting, relevant and entertaining content. ... relevant guests around cross-promotion can lead to fruitful visibility without doubling up on outreach.  ... it appropriately on relevant platforms.  Done correctly, we’ve found it to be an amazing tool for improving ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  4. Buying Group Marketing: Taking your ABM to the next level and creating a journey that’s relevant across marketing and sales

    ABM Sales and marketing alignment Strategy Download this now Account-based marketing. ABM. The gold standard. Right? Well, yes and no. The growing popularity of ABM has certainly been a breath of fresh air in the marketing world, as the old spray-and-pray ...

    Daniela fernandes - 30/05/2022 - 12:42

  5. Four steps to selecting the right companies to target with ABM

    deliver to target users highly relevant content. 3. Are your ICPs actively looking? Organisations research ... to show you are a good fit for them including timing, relevance and context- and this is precisely where ... topics they are most interested in, so you can deliver highly personalised content which is relevant ...

    Feroze Engineer - 13/04/2022 - 08:36

  6. Five strategies to create a B2B customer experience that beats the competition

    interaction, update the customer profile with relevant notes. Treat each interaction as an opportunity to learn ... services they use, how they use the product, their price point) to make communications more relevant ...

    Stephanie Copel... - 22/04/2022 - 08:58

  7. The Croc on winning Gold for ‘Best use of creative’

    interview with relevant product information about the ClearView range. And while it was technically ... a product-push, it was done so with context, relevance, and value for the reader. Further down the distillation ...

    David Rowlands - 03/05/2022 - 08:42

  8. The art of engagement: 8 ways to boost revenue with a magnetic marketing strategy

    The technology instantly recognizes website visitors and automatically routes them to the relevant person within ... Recognize the power of relevance. Time kills opportunities — your buyers want immediacy. Fuel your marketing ...

    Jack Mann - 01/09/2020 - 11:43

  9. The Great Customer Resignation: Is AI the key to holding onto your customers?

    because of a lack of communication and personalised, relevant messaging. Organisations must develop a more ... actions, relevant cross-sell opportunities, and, importantly, churn prediction and prevention.  LG: How can ... of customer churn and produce relevant CX if they just apply the right resources—and develop a highly ...

    David Rowlands - 14/04/2022 - 08:18

  10. How to design more accessible emails

    helps recipients quickly scan your email for the information most relevant to them. Some screen reader ... users exclusively use headings and links to jump to the part of the email that’s relevant to them, make ...

    Elliot Ross - 12/04/2022 - 10:53


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