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  1. Win Over Decision Makers With Smart Native Advertising

    and IndustryBrains, has been working in native advertising since 2008. He’s a recognized pioneer in the online health ...

    Ash Nashed - 24/06/2015 - 21:24

  2. The 4 Staffers You Absolutely Need at Your Next Event

    owner for more than five years, and his seven-figure agency, Identity Marketing, is recognized among ...

    Anthony Russo - 12/06/2015 - 05:16

  3. Personas: Are they really worth the effort?

    after customer by name — each of them delighted to be recognized and made to feel special. How ... into the system, then he or any other host was able to recognize patrons on arrival and personally greet them. ...

    Bill McGinnis - 29/03/2017 - 11:44

  4. Oracle launches B2B audience data marketplace

    recognizes that effective digital B2B marketing should support a company's sales goals by focusing ...

    Tequia Burt - 15/08/2016 - 21:36

  5. 7 ways to make videos that don’t break your budget

    Highlight key employees Videos that recognize tenure, show employee awards or emphasize the importance ...

    Stacy Whisel - 07/08/2017 - 11:53

  6. What’s next for account-based marketing?

    recognized by B2B marketing professionals since the early 1990s, but it’s just now seeing notable pick up ... With that in mind, more and more marketers are recognizing that they can’t just send their sales team MQLs and cross ...

    Peter Isaacson - 20/06/2016 - 17:15

  7. Report: B2B demand gen gets more buyer-centric

    of communication throughout the purchase process,” the report said. However, while B2B marketers have recognized ...

    Tequia Burt - 27/10/2016 - 21:27

  8. When, why and how to tier your channel

    it very easy to monitor their progress month by month. By recognizing small achievements, you can help ... Partners welcome accreditation schemes because they recognize specialization and provide differentiation. ...

    Kirsty Gilchrist - 04/05/2016 - 15:47

  9. Real-time personalization 101: What it is and when to use it

    For example, you might set up your site to recognize visitors from a particular industry and adjust images, ...

    Tim Cook - 09/02/2017 - 14:08

  10. World war B2B: The misalignment of sales and marketing

    are determining and recognizing what's broken in the buyer's journey. These findings will help identify ...

    Jeff Davis - 08/09/2016 - 19:30

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