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1. What’s the point in Purpose?

   gains – I’d highly recommend Simon Sinek’s The Infinite Game for those who still need a bit ...

   Lucy Steers - 13/06/2022 - 09:13

2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   and recommendations for how to approach the potential bifurcation.  As always, I invite practitioners to chime ... Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ... B2B companies routinely have multiple targets – the management team and board, who are decision ...

   Sue Mizera - 25/04/2022 - 09:55

3. The secret to driving marketing ROI? Collaborate with your sales team

   and what product it helped them sell.  This in turn can help recommend content based on where the customer ...

   Nikki Dawson - 13/06/2022 - 12:42

4. About Propolis membership

   Propolis routinely- when they start campaigns, projects, or face new issues – the learning and development ...

   scotty - 11/05/2022 - 13:14

5. It’s time for B2B organisations to catch up on personalisation

   For example, next best action recommendations based on analysis of customer behaviour can be made available ...

   Kieron McCann - 31/05/2022 - 10:25

6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

   Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ... B2B companies routinely have multiple targets – the management team and board, who are decision ... efforts as vigorously and routinely as her B2C counterpart. Far from seeing the value that these bring ...

   Sue Mizera - 22/02/2022 - 12:26

7. Beyond the press release: exploring the power of modern PR

   phone lines more likely to ring out, working routines are altered, and more publications are making ... it’s more time-consuming, we always recommend personalising your PR comms to each title, ... channels. We recommend creating supporting content such as blog posts, branded social media image tiles, ...

   Emma Crofts - 23/07/2021 - 14:19

8. Why you need Ignite USA (and how to make the most of it)

   with your team Not only do I recommend *you* attend Ignite 2022, but I’d highly recommend you join with your ... and recommendations. After the event, have lunch and learn where you can brief each other on key takeaways. This may ...

   Maureen Blandford - 07/03/2022 - 15:55

9. Marketing process improvement isn’t just for the tough times

   in terms of processes. Those little routines and steps that you go through for everything from updating ... this be part of the routine? What’s stopping you from improving your processes right now? Could you make your ... is undoubtedly a break from the routine. It needs an investment in time and sometimes cost to realise. ...

   Steven Cozens - 29/09/2021 - 09:55

10. So you think you’re mature? Let’s see…

    recommendations from advanced systems as a navigational steering tool. Above all, you believe the best way ...

    Harriet Durnfor... - 12/05/2022 - 08:48

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