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  1. How B2B sales professionals can compete in 2022’s digital battlefield

    recommendations, they will be empowered to develop their own authentic voice in the marketplace. This will help ... coaching and recommendations tailored to certain types of buyer interactions. The benefits are two-fold: 1. ... improve. For example, digital tools can deliver in-the-moment recommendations on what to do, say and show ...

    Kevin O'Regan - 23/02/2022 - 08:28

  2. Going green: All things ESG with Deloitte’s James Oates

    a lightbulb list of climate book recommendations based on this. The Earthshot Prize, which Deloitte ...

    David Rowlands - 04/05/2022 - 09:11

  3. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    it sound more polished and the sound quality is better.” “I would recommend doing a podcast in a studio ...

    David Rowlands - 19/04/2022 - 14:29

  4. How to design more accessible emails

    always recommend testing during the email build as well. Testing along the way helps stop mistakes early ...

    Elliot Ross - 12/04/2022 - 10:53

  5. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    However, it's not just about name recognition or location-based recommendations anymore; ... channels. Use AI-driven content recommendations to serve personalised content suggestions based on past ... of recommendation systems, identify patterns in large datasets, analyse text for sentiment analysis, and more. ...

    Satish Sadasivan - 07/03/2022 - 09:45

  6. The Great Customer Resignation: Is AI the key to holding onto your customers?

    outcomes such as intelligent lead scoring, predictive forecasting, personalised recommendations, next-best ...

    David Rowlands - 14/04/2022 - 08:18

  7. B2B marketing is all about leads. So why bother with branding?

    is established in the mind of the customer from experience—thousands of interactions, recommendations, stories, ...

    Ruth Stevens - 18/02/2022 - 09:29

  8. Using TikTok for B2B marketing

    on the platform. However, if you can nail the shorter video format, I recommend you go for it. Short, snapy videos ...

    Rachel Smith - 04/03/2022 - 14:43

  9. How to best manage an international team

    need to actively encourage and embrace their contribution.” To remedy this, Scott recommends having ...

    David Rowlands - 27/01/2022 - 11:33

  10. Practical magic: Cooking up a potion for success for your ABM programme

    and introduce the concept of ABM value exchange. Elise recommended drafting an email for your sales VP to send ... strategy, Elise recommends the following: The post-workshop playback This is an opportunity to validate what ...

    David Rowlands - 07/01/2022 - 09:03


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