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1. How sales training and coaching can drive B2B success in 2022 and beyond

   can monitor engagement, assess competency in real time, and deliver just in time recommendations ...

   Kevin O'Regan - 09/11/2021 - 10:37

2. Planning for 2022: An interview with Mercè and Steven Cozens

   of organisations do not have a strategic marketing plan. With that in mind, I would recommend to plan for the whole ...

   David Rowlands - 19/11/2021 - 10:26

3. Driving growth through CX

   recognised and receive recommendations that are accurate and relevant to their previous purchases ...

   James Frampton - 01/11/2021 - 10:02

4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

   street where clients are doing all of the heavy lifting. Online product recommendations and reviews ...

   John Allen - 17/11/2021 - 08:39

5. Unconventional ways of getting customer insight

   to BrightLocal, 91% of people read online reviews, and 84% trust reviews as much as they would a recommendation ...

   Kate Cox - 15/11/2021 - 09:25

6. For a successful corporate culture, "Get the brand in their souls!"

   Desire and Action, to Advocacy: “I believe in what we do and I recommend our brand.” This would ... routinely work across other departments. It is designed to help teams of people drill down ... and risks to success? We highly recommend the use of role-plays to address these kinds of corporate issues. ...

   Sue Mizera - 11/05/2021 - 17:06

7. How to avoid burnout while working from home

   on yourself. It is going to take some time to settle into a new routine. You also need to set a daily routine ... Keep your routine and get dressed for work – and girls – apply the make up! If you are home schooling ...

   Cara de Lange - 18/05/2020 - 09:19

8. 7 tips for making remote working more productive

   General B2B marketing Making remote working our daily routine has been an adjustment for everyone ... recommendations.” Much like chats in the office kitchen, it was a virtual space where employees could come together ... Making remote working our daily routine has been an adjustment for everyone during COVID-19. In the blink ...

   Kavita Singh - 20/04/2020 - 14:51

9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

   In Effectiveness in Context, Les Binet and Peter Field recommend a 60/40 balance (50/50 for B2B) of long-term brand ... and confidence, leaving guess-work behind.  Our recommendations We have previously argued that branding ... and martech should become BFFs. To expand further, our full recommendation is that MM and your motivation ...

   Sue Mizera - 13/10/2021 - 09:49

10. Business to Human: How to adapt to changing buyer journeys beyond 2021

    marketing, and explains how you can work effectively in this new environment, with five key recommendations ... can work effectively in this new environment, with five key recommendations. Read this report ... and explains how you can work effectively in this new environment, with five key recommendations. Kingpin ...

    Jack Mann - 19/03/2021 - 14:19

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