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  1. What’s the point in Purpose?

    gains – I’d highly recommend Simon Sinek’s The Infinite Game for those who still need a bit ...

    Lucy Steers - 13/06/2022 - 09:13

  2. The secret to driving marketing ROI? Collaborate with your sales team

    and what product it helped them sell.  This in turn can help recommend content based on where the customer ...

    Nikki Dawson - 13/06/2022 - 12:42

  3. It’s time for B2B organisations to catch up on personalisation

    For example, next best action recommendations based on analysis of customer behaviour can be made available ...

    Kieron McCann - 31/05/2022 - 10:25

  4. Why you need Ignite USA (and how to make the most of it)

    with your team Not only do I recommend *you* attend Ignite 2022, but I’d highly recommend you join with your ... and recommendations. After the event, have lunch and learn where you can brief each other on key takeaways. This may ...

    Maureen Blandford - 07/03/2022 - 15:55

  5. So you think you’re mature? Let’s see…

    recommendations from advanced systems as a navigational steering tool. Above all, you believe the best way ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  6. How B2B sales professionals can compete in 2022’s digital battlefield

    recommendations, they will be empowered to develop their own authentic voice in the marketplace. This will help ... coaching and recommendations tailored to certain types of buyer interactions. The benefits are two-fold: 1. ... improve. For example, digital tools can deliver in-the-moment recommendations on what to do, say and show ...

    Kevin O'Regan - 23/02/2022 - 08:28

  7. Going green: All things ESG with Deloitte’s James Oates

    a lightbulb list of climate book recommendations based on this. The Earthshot Prize, which Deloitte ...

    David Rowlands - 04/05/2022 - 09:11

  8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    and recommendations for how to approach the potential bifurcation.  As always, I invite practitioners to chime ... Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ... be marketing beyond push mails? 2. Implications and recommendations:  Marketers, consider looking ...

    Sue Mizera - 25/04/2022 - 09:55

  9. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    it sound more polished and the sound quality is better.” “I would recommend doing a podcast in a studio ...

    David Rowlands - 19/04/2022 - 14:29

  10. How to design more accessible emails

    always recommend testing during the email build as well. Testing along the way helps stop mistakes early ...

    Elliot Ross - 12/04/2022 - 10:53


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