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  1. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    However, it's not just about name recognition or location-based recommendations anymore; ... channels. Use AI-driven content recommendations to serve personalised content suggestions based on past ... of recommendation systems, identify patterns in large datasets, analyse text for sentiment analysis, and more. ...

    Satish Sadasivan - 07/03/2022 - 09:45

  2. The Great Customer Resignation: Is AI the key to holding onto your customers?

    outcomes such as intelligent lead scoring, predictive forecasting, personalised recommendations, next-best ...

    David Rowlands - 14/04/2022 - 08:18

  3. B2B marketing is all about leads. So why bother with branding?

    is established in the mind of the customer from experience—thousands of interactions, recommendations, stories, ...

    Ruth Stevens - 18/02/2022 - 09:29

  4. Using TikTok for B2B marketing

    on the platform. However, if you can nail the shorter video format, I recommend you go for it. Short, snapy videos ...

    Rachel Smith - 04/03/2022 - 14:43

  5. How to best manage an international team

    need to actively encourage and embrace their contribution.” To remedy this, Scott recommends having ...

    David Rowlands - 27/01/2022 - 11:33

  6. Practical magic: Cooking up a potion for success for your ABM programme

    and introduce the concept of ABM value exchange. Elise recommended drafting an email for your sales VP to send ... strategy, Elise recommends the following: The post-workshop playback This is an opportunity to validate what ...

    David Rowlands - 07/01/2022 - 09:03

  7. The tips and tricks you need for successful global content marketing

    probably isn’t funny in every location. For your example, I’d recommend the following: The US to talk ...

    David Rowlands - 09/02/2022 - 15:02

  8. Are you making these B2B marketing automation mistakes?

    The general attitude I recommend is to ‘always be improving’. Nothing should ever be set and forgetten. ...

    Tom Ryan - 07/02/2022 - 12:00

  9. How to promote your B2B webinar like a pro: Expert advice from Adobe

    to the webinar itself, Kate recommends sending a reminder half an hour before the event, a time that has proved ... without saying that your title is crucial. Kate recommends AB testing subject titles. At Adobe, she ... results and be above the 18% average.” When it comes to formatting the body of your email, Kate recommends ...

    David Rowlands - 01/11/2021 - 10:52

  10. Barbara Stewart on nailing your CX in 2022

    lost time, money, and effort. I’m locked in. I’m not recommending you and the minute I find another ...

    David Rowlands - 18/01/2022 - 08:48


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