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  1. Annabel Rake on the importance of sustainability in marketing

    recommended reads on climate change by business leaders and climate experts. The reason? When speaking ...

    David Rowlands - 02/12/2021 - 08:50

  2. How sales training and coaching can drive B2B success in 2022 and beyond

    can monitor engagement, assess competency in real time, and deliver just in time recommendations ...

    Kevin O'Regan - 09/11/2021 - 10:37

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    of organisations do not have a strategic marketing plan. With that in mind, I would recommend to plan for the whole ...

    David Rowlands - 19/11/2021 - 10:26

  4. Driving growth through CX

    recognised and receive recommendations that are accurate and relevant to their previous purchases ...

    James Frampton - 01/11/2021 - 10:02

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    street where clients are doing all of the heavy lifting. Online product recommendations and reviews ...

    John Allen - 17/11/2021 - 08:39

  6. Unconventional ways of getting customer insight

    to BrightLocal, 91% of people read online reviews, and 84% trust reviews as much as they would a recommendation ...

    Kate Cox - 15/11/2021 - 09:25

  7. Business to Human: How to adapt to changing buyer journeys beyond 2021

    marketing, and explains how you can work effectively in this new environment, with five key recommendations ... can work effectively in this new environment, with five key recommendations. Read this report ... and explains how you can work effectively in this new environment, with five key recommendations. Kingpin ...

    Jack Mann - 19/03/2021 - 14:19

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    In Effectiveness in Context, Les Binet and Peter Field recommend a 60/40 balance (50/50 for B2B) of long-term brand ... and confidence, leaving guess-work behind.  Our recommendations We have previously argued that branding ... and martech should become BFFs. To expand further, our full recommendation is that MM and your motivation ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Beyond the press release: exploring the power of modern PR

    it’s more time-consuming, we always recommend personalising your PR comms to each title, ... channels. We recommend creating supporting content such as blog posts, branded social media image tiles, ...

    Emma Crofts - 23/07/2021 - 14:19

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    noted at the outset, Peter Field and Les Binet famously recommend a balance of a 60/40 blend (50/50 ...

    Sue Mizera - 01/12/2021 - 10:47


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