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  1. Ad fraud is out of control, and it’s only getting worse

    the ANA estimated global ad fraud at $5.8bn – an 11 percent reduction over two years. The ANA claimed ... estimated global ad fraud at $5.8bn – an 11 percent reduction over two years. The ANA claimed that the war ...

    Pete Morgan - 23/01/2020 - 15:53 - 1 comment

  2. Infographic: The 5 most frequent account based marketing pilot errors

    of proposals Conversion rate Value of new pipeline Reduction in sales cycle time. If your pilot targets ... Increase in average revenue per customer Reduction in attrition rate. You will not have the scope ...

    Paul Snell - 12/11/2019 - 09:45

  3. 6 winning examples of B2B brands using martech to smash targets

    stack to drive more than 1500 new prospects to its pipeline with a 50% reduction in cost-per-lead. Baker ...

    Paul Snell - 28/05/2019 - 10:14

  4. Eight steps to prove marketing’s contribution to business growth

    output. 5.  Save money – Don’t be afraid to engage in cost reduction In the past, the attitude of ‘use ...

    Andrew Colwell - 13/06/2016 - 12:12

  5. How marketing leaders can avoid a 24/7 work culture

    returns to. Avoiding the busy trap Working all hours of the day is not the answer, so a reduction ...

    Rebecca Ley - 30/09/2019 - 11:57

  6. 6 reasons dynamic creative should be at the centre of your media plan

    reduction. On average, a typical client campaign could involve around eight ad sizes across 10 design ... formats across just one designs. For the client, the main saving is a reduction in design sign off time. ...

    Guy O'Brien - 03/01/2019 - 11:37

  7. Awards case study: How Vodafone turned the shock of expensive bills into a positive experience

    B2B Marketing Awards 2018 Strategy Strategies for the campaign included reduction of churn, ... Internal resources Results 12% reduction in churn and +7% reduction vs the set target. Performance review ...

    Molly Raycraft - 22/11/2018 - 12:55

  8. 4 shareable B2B Instagram content ideas to grow your audience

    cost reduction for two of our clients'. Now that’s info that’s worth my time! But don’t stop ...

    Zach Benson - 18/01/2019 - 09:10

  9. Awards case study: How Tinmasters achieved its two-year rebrand campaign in three months

    major customer and reduced their 95% revenue share to 55% without any reduction in volume production ...

    Rebecca Ley - 22/11/2018 - 16:41

  10. 10 B2B agency and client fails and how to avoid them

    share the true impact, they will assume 100% of the fee reduction came from your profits, which you know ...

    Steve Goldhaber - 31/01/2019 - 09:36 - 2 comments

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