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  1. Buyersphere 2015: key findings

    Despite the focus on snackability and the oft-quoted reduction in attention spans, it seems B2B buyers ...

    Jessica McGreal - 21/01/2015 - 10:01

  2. DIRECT MARKETING NEWS: Royal Mail offers free consultancy to DM first-timers

    Mail is offering a reduction in postage costs for advertisers who test a direct mail campaign following ...

    a12admin a12 - 11/08/2010 - 00:00

  3. Marketing Management: the CMO’s Guide to Working with the IT, Customer Services and Sales Teams

    dividends. For example: 23% is the reduction in the length of sales cycles when marketing and sales work ...

    Jennifer Watkiss - 10/03/2014 - 10:26

  4. How to avoid B2B comms taking the dead-end B2C route

    excel at lead nurturing generate 50% more sales-ready leads with a 33% reduction in costs. Leverage ...

    Gareth Cartman - 05/03/2014 - 10:17

  5. How to work with the IT, customer services and sales teams

    is the reduction in the length of sales cycles when marketing and sales work together, co-developing marketing ...

    Jennifer Watkiss - 31/01/2014 - 15:26

  6. People, Process Just As Important As Technology In Legacy System Migrations

    for increased insight through more ubiquitous access to data and a reduction in overly opaque systems ...

    Devanshi Garg - 24/10/2013 - 19:22

  7. The era of customer engagement marketing

    it all the more strange that consumer demographics have not moved on beyond the reductive terms of age ...

    Marije Gould - 28/03/2014 - 17:31

  8. Nanography, the next big thing for marketeers?

    Direct Keith Copestake, consultant and print expert at Expense Reduction Analysts discusses how ...

    Keith Copestake - 16/08/2012 - 14:24

  9. How to prepare your eCommerce Marketing Plans for Christmas 2013

    There’ll be “sale now on” marketing, and “sale must end” marketing, and “more reductions” marketing ...

    Chloe Thomas - 26/08/2013 - 17:05

  10. Automated curation: The next generation of marketing intelligence

    Data Marketers need noise reduction – and a single source that can eliminate the clutter to find ...

    Dorian Selz - 29/06/2012 - 12:06

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