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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    and so global and pan-cultural. SDT specifically defines three main intrinsic needs which, if satisfied, ... customers’ intrinsic motivations at the center of all you do, defining the 60/40 (or 50/50) balance of brand ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and competencies Leaders Thought leadership is a regularly used phrase but often misunderstood. A study from ... powerful when establishing new brands, defining new categories or making customers aware of a wider range ... Thought leadership is a regularly used phrase but often misunderstood. A study from Edelman and LinkedIn ...

    Andrew Mildren - 02/11/2021 - 15:10

  3. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    to defining important benchmarks, which convey the value that marketing returns over a longer timeframe.” ...

    Daniela fernandes - 23/11/2021 - 15:20

  4. Four game-changing insights driving customer acquisition in a digital world

    interests. Having the right ICP defined will also help you create a buyer-centric approach to customer ... performing content has a limited shelf-life, so make sure you purge regularly and bin anything past its ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    it again next year. It should be regularly reviewed and the evaluation of activities fed back into the plan ...

    David Rowlands - 19/11/2021 - 10:26

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of marketing. Three broadly defined routes help determine customer intimacy: data-mining, customer and market ... motivation. SDT defines three main intrinsic needs which, if satisfied, allow optimal human functioning ... it possible for every marketer to identify and define customer motivations in their categories; and to begin ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    regularly, so taking advantage of that can be a real winner.  If you’re in communications and someone ...

    John Allen - 17/11/2021 - 08:39

  8. How to approach your ABX strategy

    organisation. Leanne advises starting with defining your target account list. She recommends focusing ... regularly meeting with your teams. Whether you’re creating your list from scratch or building ... characteristics,” Leanne explains. Once you’ve clearly defined this profile, you can build out and find these target ...

    David Rowlands - 10/11/2021 - 10:57

  9. Thinking of starting a B2B podcast? Ask these three questions first

    that matters to them. 5. A clear, memorable name and artwork. Once you’ve defined your hook, you have ... For example… Are you going to release your podcast to a regular timetable?  Releasing your content in an ad-hoc ...

    David McGuire - 20/10/2021 - 09:34

  10. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    scheme. Now they are playing a crucial role in defining their future of work policies and processes.  2. ...

    David Rowlands - 28/10/2021 - 16:41


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