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  1. How to realise the full potential of sustainability marketing

    informational, not promotional. If you include a call to action, it should benefit society, not your company. ... if they do not see it as promotional.  Make your story authentic  Your ESG marketing efforts must extend ... employees in ESG goals and campaigns builds internal loyalty and promotes success. Consider partnerships ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Four game-changing insights driving customer acquisition in a digital world

    performing content has a limited shelf-life, so make sure you purge regularly and bin anything past its ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    it again next year. It should be regularly reviewed and the evaluation of activities fed back into the plan ...

    David Rowlands - 19/11/2021 - 10:26

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    products and services. HighKit’s jersey designs that promote their cyclists’ competence is a mini-case ... MM will: Help you get the c-suite’s attention. Promote cross-functionality and integration vs. silos. ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    regularly, so taking advantage of that can be a real winner.  If you’re in communications and someone ... and done it well. The in-house element of them allows you to be a little more selective and promote your ...

    John Allen - 17/11/2021 - 08:39

  6. The data and science you need to know when approaching ABM email marketing

    take. The content in the promotional emails and the content in the two content offers was identical. ...

    David Rowlands - 16/11/2021 - 09:39

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and competencies Leaders Thought leadership is a regularly used phrase but often misunderstood. A study from ... Thought leadership is a regularly used phrase but often misunderstood. A study from Edelman and LinkedIn ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    these tactics when promoting your next webinar, and how to keep your audience engaged. Lucy Gillman reports. ... years, it’s safe to say that Kate is well versed in the art of webinar promotion.  With an ever ... webinar promotion email or went onto the landing page but didn’t fill out a form. Confirmation email: ...

    David Rowlands - 01/11/2021 - 10:52

  9. How to approach your ABX strategy

    promote your data to your internal stakeholders? When sending an alert about an account to, for example, ... regularly meeting with your teams. Whether you’re creating your list from scratch or building ... making sure you remember to have those regular reviews to update your list. “Not having this in place ...

    David Rowlands - 10/11/2021 - 10:57

  10. Thinking of starting a B2B podcast? Ask these three questions first

    For example… Are you going to release your podcast to a regular timetable?  Releasing your content in an ad-hoc ...

    David McGuire - 20/10/2021 - 09:34

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